Making Campaigning Count...
Advice, support and training for campaigning (advocacy) organisations on best practice e-campaigning.
News, Updates and Insights
Google Analytics – filters, workarounds and plugins
Google Analytics can offer all the geeky data goodness a campaigner could desire - the trick can be working out how best to use it. Johnny Chatterton shares some tips and insights to help you.
What is the semantic web?
Combining and presenting information is a key aspect of campaigning, but your computer has no way of 'knowing' what kind of information it is dealing with. Tom Allen explains how common standards for categorising information online could revolutionise the way campaigners can engage with the issues they care about.
Risk in online campaigning
A key challenge for online campaigners is helping their organisations get a realistic understanding of the risks of using the internet to campaign. John Worth summarises some of the key points of a discussion at the 2010 eCampaigning Forum.
How to write a great web brief
The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
Unleashing the power of live broadcasting
A camera, a laptop and an internet connection... and you can broadcast live to the world. Rob Salmon outlines some of the ways that individuals and organisations can use the new opportunities.
Involving beneficiaries in campaigning
How can campaigners involve 'real people' in a campaign? Katie Turner and Lee Webster summarise the learning points from a discussion at the 2010 eCampaigning Forum about how technology can help, and ways to make sure involvement is effective and ethical.
eCampaigning in a leaderless world
Though people have managed to self-organise throughout human history – we are at a moment where the fusion of of self-organisation, with ever-expanding social technology, is creating spaces that no longer require the type of 'leadership' we've become so used to... So what does this mean for traditional campaigning organisations?
eCampaigning Models: Email-to-Action
What do Oxfam, the Obama Campaign and Greenpeace have in common? They all use(d) the email-to-action e-campaigning model as a major part of their campaigning activities online.
How is public perception influenced?
The MyDavidCameron.com site is one of a handful of sites that is being credited with influencing public opinion toward the UK Conservative party. But is this credible? If so, what can we learn from it for non-party political campaigns?
How to eCampaign like Obama
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
How to Campaign like Obama
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. Here's some help by debunking the myths and highlighting the critical success factors.
A New Tool for an Old Art
eCampaigning, web 2.0, social networks: all buzzwords that confuse many people. The reality is that each are very familiar concepts that are made easier or faster with new digital technology. What is less simple is how organisations re-invent themselves to leverage these new opportunities and demands.
Split-Testing: Are yours statistically valid?
Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical.
Benchmarking: What is it?
Benchmarking is comparing similar activities. Yet many confuse it with evaluating. Here I hope to clarify it before the 2009 eCampaigning Review is launched on 13 Oct 2009.
64ForSuu.org: Launching a New Campaign in 6 Days
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Funding eCampaigning in Kenya
Tonee Ndungu shared with the 2009 eCampaigning Forum how he and his team are engaging and educating youth in Kenya. Now he is back in Kenya and asked for advice to get funding to continue the work - and Patrick of Action Medical Research took up his call and 19 hours later...
Ten campaigns had wins today
The media and most bloggers are making a big issue out of Obama being the first 'African American' US President. When I wasn't swept up with the symbolism of the day, I was thinking if it had any relevance to campaigning. My conclusion: yes.
What will help YOU through 2009?
Recession. Budget cuts. Redundancies. I'm hearing about lots of turmoil in campaigning organisations. The irony of the times is that the worse the economy gets the MORE campaigning is needed. So with all that is going on, what e-campaigning support do YOU need in 2009?
Planning for Success: Change.gov
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Obama's Win and the Power of Networking
Barak Obama won of the US presidency due to a number of factors. Many attribute his campaign's use of the Internet as one of these factors. Yet it was not the Internet that helped him win: it was networking.
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