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Video link Lessons from a data-driven campaign (Obama 2012)
by Duane Raymond — published Mar 13, 2013 — last modified Jul 31, 2014 08:34 am — filed under: , , , , , , , ,
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in Insights / Knowledge
Mapping your information
by ECF Discussion Summaries — published Sep 07, 2011 — last modified Feb 23, 2013 03:48 pm — filed under: , , , ,
Turning dry statistical facts into something that spurs people to act is a key campaigning challenge. Thematic maps can be a useful tool to convey complex data in a way that is easy to grasp.
Located in Networks / eCampaigning Forum / Summaries
Optimising sign-up forms
by ECF Discussion Summaries — published Sep 14, 2011 — last modified Feb 23, 2013 03:48 pm — filed under: , ,
What do you ask for on a sign up form? Your marketing colleagues probably want your supporter's life history, but you want people to get to that submit button. What's the best compromise?
Located in Networks / eCampaigning Forum / Summaries
Google Analytics – filters, workarounds and plugins
by Sam Knight, MSF UK — published Jul 28, 2010 — last modified Mar 23, 2014 10:55 pm — filed under: ,
Google Analytics can offer all the geeky data goodness a campaigner could desire - the trick can be working out how best to use it. Sam Knight shares some tips and insights to help you.
Located in Insights / Knowledge
Making the most of Facebook insights
by Charlotte Slayford — published Dec 21, 2011 — last modified Jun 13, 2013 02:27 pm — filed under: , , , ,
Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience.
Located in Blog / 2011