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Lessons from a data-driven campaign (Obama 2012)
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Jul 31, 2014 08:34 am
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filed under:
digital,
analytics,
data,
elections,
campaigns,
practices,
testing,
obama,
case study
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in
Insights
/
Knowledge
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Mapping your information
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by
ECF Discussion Summaries
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published
Sep 07, 2011
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last modified
Feb 23, 2013 03:48 pm
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filed under:
mapping,
analytics,
tools,
2011,
visualisation
Turning dry statistical facts into something that spurs people to act is a key campaigning challenge. Thematic maps can be a useful tool to convey complex data in a way that is easy to grasp.
Located in
Networks
/
eCampaigning Forum
/
Summaries
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Optimising sign-up forms
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by
ECF Discussion Summaries
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published
Sep 14, 2011
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last modified
Feb 23, 2013 03:48 pm
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filed under:
ECF summary,
testing,
analytics
What do you ask for on a sign up form? Your marketing colleagues probably want your supporter's life history, but you want people to get to that submit button. What's the best compromise?
Located in
Networks
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eCampaigning Forum
/
Summaries
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Google Analytics – filters, workarounds and plugins
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by
Sam Knight, MSF UK
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published
Jul 28, 2010
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last modified
Mar 23, 2014 10:55 pm
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filed under:
analytics,
2010
Google Analytics can offer all the geeky data goodness a campaigner could desire - the trick can be working out how best to use it. Sam Knight shares some tips and insights to help you.
Located in
Insights
/
Knowledge
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Making the most of Facebook insights
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by
Charlotte Slayford
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published
Dec 21, 2011
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last modified
Jun 13, 2013 02:27 pm
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filed under:
ECF summary,
social-media,
facebook,
2011,
analytics
Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience.
Located in
Blog
/
2011