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Video link 'Click bait' headlines and how they perform
by Duane Raymond published Oct 30, 2013 last modified May 23, 2014 07:01 am — filed under: , , ,
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in Insights / Knowledge
64ForSuu.org: Launching a New Campaign in 6 Days
by Duane Raymond published May 27, 2009 last modified Mar 27, 2013 04:20 pm — filed under: ,
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Located in Blog / 2009
Donating IS a campaigning action
by Duane Raymond published Oct 21, 2008 last modified Mar 27, 2013 04:20 pm — filed under: , , ,
The success of a campaign by the British Humanist Association demonstrates that donating can be a highly successful campaigning action: a way for people to make a political statement by funding a campaign action.
Located in Blog / 2008
Planning for Success: Change.gov
by Duane Raymond published Nov 10, 2008 last modified Apr 09, 2013 03:06 pm — filed under: , , , ,
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in Blog / 2008
Video link No More Page 3: How one person can launch a people powered movement
by Duane Raymond published Mar 13, 2013 last modified Jan 20, 2015 08:22 am — filed under: , , , ,
Lucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.
Located in Insights / Knowledge
Video link No Dash For Gas: Taking on EDF
by Duane Raymond published Mar 13, 2013 last modified Apr 09, 2013 11:34 am — filed under: , , , ,
The No Dash for Gas campaign started by opposing the UK drive to build 40 new gas-fired power plans. Yet it was largely ignored until EDF decided to sue a group of activists who has shut down an EDF plant. They also face a criminal charge. This is their story as of March 2013.
Located in Insights / Knowledge
The ethics of photography
by Esther Freeman published Aug 23, 2012 last modified Dec 16, 2014 01:48 pm — filed under: , , , , ,
A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.
Located in Blog / 2012
Video link A Pay Equity Experiment
by Duane Raymond published Apr 09, 2013 last modified Apr 15, 2013 04:09 pm — filed under: , , , ,
April 9 is Equal Pay Day to highlight that women still receive less pay for the same work. in 2013, the Zurich Women's Center (Zuercher Frauenzentrale) teamed up with a bank to capture the spontaneous response of men who received less than they selected when withdrawing from the bank machine.
Located in Insights / Case Studies
Video link Provoking a public reaction
by Duane Raymond published Jun 01, 2009 last modified Mar 29, 2016 10:08 pm — filed under: , , , , , ,
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.
Located in Insights / Case Studies
Video link Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign
by Duane Raymond published Mar 14, 2013 last modified Apr 11, 2013 01:55 pm — filed under: , , , ,
Greenpeace's VW Darkside video and campaign launched with a flair in 2011. But where did it end up? Turns out VW met their demands...this is the story of how.
Located in Insights / Knowledge