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'Click bait' headlines and how they perform
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by
Duane Raymond
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published
Oct 30, 2013
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last modified
May 23, 2014 07:01 am
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filed under:
case study,
promotion,
video,
social-media
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in
Insights
/
Knowledge
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64ForSuu.org: Launching a New Campaign in 6 Days
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by
Duane Raymond
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published
May 27, 2009
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last modified
Mar 27, 2013 04:20 pm
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filed under:
practices,
case study
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Located in
Blog
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2009
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Donating IS a campaigning action
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by
Duane Raymond
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published
Oct 21, 2008
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last modified
Mar 27, 2013 04:20 pm
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filed under:
fundraising,
campaigns,
case study,
2008
The success of a campaign by the British Humanist Association demonstrates that donating can be a highly successful campaigning action: a way for people to make a political statement by funding a campaign action.
Located in
Blog
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2008
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Planning for Success: Change.gov
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by
Duane Raymond
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published
Nov 10, 2008
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last modified
Apr 09, 2013 03:06 pm
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filed under:
effectiveness,
case study,
planning,
obama,
strategy
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in
Blog
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2008
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No More Page 3: How one person can launch a people powered movement
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Jan 20, 2015 08:22 am
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filed under:
feminism,
corporations,
campaigns,
individuals,
case study
Lucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.
Located in
Insights
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Knowledge
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No Dash For Gas: Taking on EDF
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Apr 09, 2013 11:34 am
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filed under:
individuals,
case study,
campaigns,
corporations,
climate change
The No Dash for Gas campaign started by opposing the UK drive to build 40 new gas-fired power plans. Yet it was largely ignored until EDF decided to sue a group of activists who has shut down an EDF plant. They also face a criminal charge. This is their story as of March 2013.
Located in
Insights
/
Knowledge
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The ethics of photography
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by
Esther Freeman
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published
Aug 23, 2012
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last modified
Dec 16, 2014 01:48 pm
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filed under:
2012-08,
ethics,
imagery,
ECF summary,
photography,
case study
A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.
Located in
Blog
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2012
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A Pay Equity Experiment
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by
Duane Raymond
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published
Apr 09, 2013
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last modified
Apr 15, 2013 04:09 pm
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filed under:
worker rights,
feminism,
experiment,
stunts,
case study
April 9 is Equal Pay Day to highlight that women still receive less pay for the same work. in 2013, the Zurich Women's Center (Zuercher Frauenzentrale) teamed up with a bank to capture the spontaneous response of men who received less than they selected when withdrawing from the bank machine.
Located in
Insights
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Case Studies
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Provoking a public reaction
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by
Duane Raymond
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published
Jun 01, 2009
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last modified
Mar 29, 2016 10:08 pm
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filed under:
practices,
rights,
experiment,
stunts,
surveillance,
digital,
case study
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.
Located in
Insights
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Case Studies
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Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign
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by
Duane Raymond
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published
Mar 14, 2013
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last modified
Apr 11, 2013 01:55 pm
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filed under:
impact,
climate change,
gamification,
campaigns,
case study
Greenpeace's VW Darkside video and campaign launched with a flair in 2011. But where did it end up? Turns out VW met their demands...this is the story of how.
Located in
Insights
/
Knowledge