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A privacy statement in video
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by
Duane Raymond
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published
Aug 27, 2008
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last modified
Mar 27, 2013 04:20 pm
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filed under:
practices,
video,
innovative,
effectiveness,
usability
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy!
Located in
Blog
/
2008
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Planning for Success: Change.gov
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by
Duane Raymond
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published
Nov 10, 2008
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last modified
Apr 09, 2013 03:06 pm
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filed under:
effectiveness,
case study,
planning,
obama,
strategy
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in
Blog
/
2008
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Unconscious motivational values
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by
Duane Raymond
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published
Mar 21, 2012
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last modified
Aug 10, 2014 03:41 pm
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filed under:
strategy,
effectiveness,
audiences,
motivation,
persuasion,
planning
Campaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.
Located in
Insights
/
Knowledge
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NGO challenges with digital campaigning and fundraising
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by
Duane Raymond
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published
Apr 10, 2008
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last modified
Sep 04, 2014 07:51 pm
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filed under:
strategy,
ECF,
effectiveness,
2008,
impact
Ben Brandzel summarises the key stumbling blocks organisations face in being more effective at online organising (aka e-campaigning).
Located in
Insights
/
Knowledge
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How do I get more people to sign my petition?
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by
ECF Discussion Summaries
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published
Oct 17, 2011
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last modified
Aug 24, 2014 11:55 am
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filed under:
essentials,
effectiveness,
promotion,
email,
2011,
ECF summary
Suggestions and advice from the eCampaigning Forum email list on that campaigning fundamental - how do you create a compelling call to action, and how do you reach people who might respond to it?
Located in
Networks
/
Campaigning Forum
/
Summaries
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How to write a great web brief
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by
Rachel Collinson
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published
Jun 28, 2010
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last modified
Dec 09, 2014 11:20 am
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filed under:
2010,
planning,
projects,
effectiveness,
expertise
The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
Located in
Insights
/
Knowledge
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Risk in online campaigning
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by
Jon Worth
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published
Jul 05, 2010
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last modified
Jun 13, 2013 06:28 pm
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filed under:
risk,
strategy,
gaps,
effectiveness,
2010
A key challenge for online campaigners is helping their organisations get a realistic understanding of the risks of using the internet to campaign. John Worth summarises some of the key points of a discussion at the 2010 eCampaigning Forum.
Located in
Insights
/
Knowledge
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Making joint campaigns work online
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by
Nikki Whiteman
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published
Jul 22, 2012
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last modified
Oct 01, 2015 01:17 pm
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filed under:
effectiveness,
2012,
case study,
ECF summary,
data
Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.
Located in
Blog
/
2012