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A privacy statement in video
by Duane Raymond published Aug 27, 2008 last modified Mar 27, 2013 04:20 pm — filed under: , , , ,
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy!
Located in Blog / 2008
Planning for Success: Change.gov
by Duane Raymond published Nov 10, 2008 last modified Apr 09, 2013 03:06 pm — filed under: , , , ,
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in Blog / 2008
Video link Unconscious motivational values
by Duane Raymond published Mar 21, 2012 last modified Aug 10, 2014 03:41 pm — filed under: , , , , ,
Campaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.
Located in Insights / Knowledge
Video link NGO challenges with digital campaigning and fundraising
by Duane Raymond published Apr 10, 2008 last modified Sep 04, 2014 07:51 pm — filed under: , , , ,
Ben Brandzel summarises the key stumbling blocks organisations face in being more effective at online organising (aka e-campaigning).
Located in Insights / Knowledge
How do I get more people to sign my petition?
by ECF Discussion Summaries published Oct 17, 2011 last modified Aug 24, 2014 11:55 am — filed under: , , , , ,
Suggestions and advice from the eCampaigning Forum email list on that campaigning fundamental - how do you create a compelling call to action, and how do you reach people who might respond to it?
Located in Networks / eCampaigning Forum / Summaries
How to write a great web brief
by Rachel Collinson published Jun 28, 2010 last modified Dec 09, 2014 11:20 am — filed under: , , , ,
The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
Located in Insights / Knowledge
Risk in online campaigning
by Jon Worth published Jul 05, 2010 last modified Jun 13, 2013 06:28 pm — filed under: , , , ,
A key challenge for online campaigners is helping their organisations get a realistic understanding of the risks of using the internet to campaign. John Worth summarises some of the key points of a discussion at the 2010 eCampaigning Forum.
Located in Insights / Knowledge
Making joint campaigns work online
by Nikki Whiteman published Jul 22, 2012 last modified Oct 01, 2015 01:17 pm — filed under: , , , ,
Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.
Located in Blog / 2012