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Supporter re-activation and segmentation via email
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Nov 11, 2015 10:08 pm
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filed under:
email,
practices,
analysis,
fundraising,
lapsed,
expertise,
re-activation,
case study
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in
Insights
/
Knowledge
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Digital fundraising via campaigning
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by
Duane Raymond
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published
Apr 11, 2014
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last modified
May 14, 2014 08:44 pm
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filed under:
re-activation,
crowdfunding,
fundraising,
testing,
strategy,
recruitment,
practices,
case study,
campaigning,
retention,
supporter journey,
email
Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Located in
Insights
/
Knowledge
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How do I get more people to sign my petition?
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by
ECF Discussion Summaries
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published
Oct 17, 2011
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last modified
Aug 24, 2014 11:55 am
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filed under:
essentials,
effectiveness,
promotion,
email,
2011,
ECF summary
Suggestions and advice from the eCampaigning Forum email list on that campaigning fundamental - how do you create a compelling call to action, and how do you reach people who might respond to it?
Located in
Networks
/
Campaigning Forum
/
Summaries
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Pre-filled forms - some thoughts on good practice
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by
ECF Discussion Summaries
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published
Jun 13, 2012
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last modified
Jan 21, 2016 09:56 pm
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filed under:
ECF summary,
data,
email,
2012
Pre-filling your supporter's key details into an action or donation form can massively increase response rates, but can you manage this and protect supporter data?
Located in
Networks
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Campaigning Forum
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Summaries
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HTML email comes of age
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by
Rachel Collinson
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published
Jul 30, 2012
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last modified
Apr 22, 2013 07:24 am
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filed under:
ECF summary,
email,
2012
Plain-text email enthusiast Rachel Collinson explains why she thinks html email might finally be worth the trouble.
Located in
Blog
/
2012