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Top Four Essentials of eCampaigning
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by
Duane Raymond
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published
May 07, 2008
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last modified
Mar 27, 2013 04:20 pm
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filed under:
planning,
expertise,
essentials,
practices
eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, this post should help you understand what is and is not essential.
Located in
Blog
/
2008
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eCampaigning training series launched
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by
Duane Raymond
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published
Sep 17, 2008
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last modified
Mar 27, 2013 04:20 pm
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filed under:
training,
expertise
The long awaited eCampaigning training series is finally here. From what I can tell, it is the most comprehensive eCampaigning training series anywhere.
Located in
Blog
/
2008
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Significant Events in 2006 (Part 2)
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by
Duane Raymond
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published
Jan 10, 2007
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last modified
Mar 27, 2013 04:20 pm
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filed under:
social-media,
expertise
Campaigning Review Part II: Planned and unplanned events in 2006 kept campaigners busy. The implications of some 2006 events will also continue to keep campaigners busy for 2007. This is a look back at what relevant events happened in 2006 that campaigners can learn from or just reminisce about.
Located in
Blog
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2007
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Key Campaigning Gaps in 2006 (Part 3)
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by
Duane Raymond
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published
Jan 17, 2007
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last modified
Mar 27, 2013 04:20 pm
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filed under:
gaps,
expertise
Campaigning Review Part III: Working regularly with a number of major campaigning organisations and coalitions means I get to see which issues arise again and again. Here are the campaigning gaps for 2006 - although many have existed for years. Maybe by pointing them out, improvements can be made and I can make a new list for 2007 :-)
Located in
Blog
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2007
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Supporter re-activation and segmentation via email
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Nov 11, 2015 10:08 pm
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filed under:
email,
practices,
analysis,
fundraising,
lapsed,
expertise,
re-activation,
case study
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in
Insights
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Knowledge
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Winning YouTube: Learning from highly shared videos
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
May 12, 2014 09:54 am
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filed under:
social-media,
how to,
expertise,
research,
video
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in
Insights
/
Knowledge
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How to write a great web brief
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by
Rachel Collinson
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published
Jun 28, 2010
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last modified
Dec 09, 2014 11:20 am
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filed under:
2010,
planning,
projects,
effectiveness,
expertise
The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
Located in
Insights
/
Knowledge
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How to plan highly effective campaigns
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by
Duane Raymond
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published
Mar 07, 2011
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last modified
Apr 11, 2013 02:08 pm
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filed under:
how to,
strategy,
planning,
video,
expertise
Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
Located in
Insights
/
Knowledge
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Case Study: No Child Born to Die (Save the Children)
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by
Duane Raymond
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published
Mar 07, 2011
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last modified
Jun 14, 2013 06:04 am
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filed under:
video,
2011,
campaigns,
case study,
expertise
No Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.
Located in
Insights
/
Knowledge
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Exploring Open Data for Campaigning
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by
Duane Raymond
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published
Mar 07, 2011
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last modified
Mar 28, 2013 12:10 am
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filed under:
2011,
video,
case study,
campaigns,
expertise
Open data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.
Located in
Insights
/
Knowledge