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Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign
by
Duane Raymond
—
published
Mar 14, 2013
—
last modified
Apr 11, 2013 01:55 pm
— filed under:
impact
,
climate change
,
gamification
,
campaigns
,
case study
Greenpeace's VW Darkside video and campaign launched with a flair in 2011. But where did it end up? Turns out VW met their demands...this is the story of how.
Located in
Insights
/
Knowledge
Crowdsourcing for NGOs: research findings
by
Duane Raymond
—
published
Apr 11, 2014
—
last modified
Sep 04, 2014 03:17 pm
— filed under:
crowdsourcing
,
research
,
engagement
,
gamification
How lightweight digital volunteering can support NGO campaigning and service delivery. General principles to consider and case studies.
Located in
Insights
/
Knowledge