-
Greenpeace's Jedi Mind Tricks in the VW Darkside Campaign
-
by
Duane Raymond
—
published
Mar 14, 2013
—
last modified
Apr 11, 2013 01:55 pm
—
filed under:
impact,
climate change,
gamification,
campaigns,
case study
Greenpeace's VW Darkside video and campaign launched with a flair in 2011. But where did it end up? Turns out VW met their demands...this is the story of how.
Located in
Insights
/
Knowledge
-
Unions and campaigners: Time for an honest conversation
-
by
Duane Raymond
—
published
Mar 13, 2013
—
last modified
Oct 24, 2013 10:15 am
—
filed under:
impact,
unions,
corporations,
case study,
partnering,
worker rights,
rights
Unions have been one of the major campaigners for change over the last several hundred year. Thus NGO campaigners have a lot to learn from unions (as unions have from NGOs), but seldom seem to share expertise. The common ground and opportunities between them is outlined by Eric Lee from LabourStart.
Located in
Insights
/
Knowledge
-
Are NGO campaigners thinking too small?
-
by
Duane Raymond
—
published
Apr 11, 2013
—
last modified
Jan 06, 2015 01:59 pm
—
filed under:
impact,
unions,
partnering,
strategy,
worker rights,
planning,
campaigning
NGO campaigners often aim for and achieve small gains: law changes, corporate commitments, etc. Meanwhile the union movement has a credible claim to having 'created the middle class' and improved work for most of humanity.
Located in
Blog
/
2013
-
NGO challenges with digital campaigning and fundraising
-
by
Duane Raymond
—
published
Apr 10, 2008
—
last modified
Sep 04, 2014 07:51 pm
—
filed under:
strategy,
ECF,
effectiveness,
2008,
impact
Ben Brandzel summarises the key stumbling blocks organisations face in being more effective at online organising (aka e-campaigning).
Located in
Insights
/
Knowledge