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Unconscious motivational values
by
Duane Raymond
—
published
Mar 21, 2012
—
last modified
Aug 10, 2014 03:41 pm
— filed under:
strategy
,
effectiveness
,
audiences
,
motivation
,
persuasion
,
planning
Campaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.
Located in
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/
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