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Top Four Essentials of eCampaigning
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by
Duane Raymond
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published
May 07, 2008
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last modified
Mar 27, 2013 04:20 pm
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filed under:
planning,
expertise,
essentials,
practices
eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, this post should help you understand what is and is not essential.
Located in
Blog
/
2008
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Planning for Success: Change.gov
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by
Duane Raymond
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published
Nov 10, 2008
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last modified
Apr 09, 2013 03:06 pm
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filed under:
effectiveness,
case study,
planning,
obama,
strategy
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in
Blog
/
2008
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Are NGO campaigners thinking too small?
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by
Duane Raymond
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published
Apr 11, 2013
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last modified
Jan 06, 2015 01:59 pm
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filed under:
impact,
unions,
partnering,
strategy,
worker rights,
planning,
campaigning
NGO campaigners often aim for and achieve small gains: law changes, corporate commitments, etc. Meanwhile the union movement has a credible claim to having 'created the middle class' and improved work for most of humanity.
Located in
Blog
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2013
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Unconscious motivational values
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by
Duane Raymond
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published
Mar 21, 2012
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last modified
Aug 10, 2014 03:41 pm
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filed under:
strategy,
effectiveness,
audiences,
motivation,
persuasion,
planning
Campaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.
Located in
Insights
/
Knowledge
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Social Labs Revolution: A new approach to solving complex challenges
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
Apr 15, 2014 11:50 am
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filed under:
experiment,
planning,
strategy,
testing
Zaid Hassan outlines how social labs - constant experimentation for problem solving - can help deal with the inadequacy of planning for dealing with complex problems.
Located in
Insights
/
Knowledge
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Involving beneficiaries in campaigning
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by
Lee Webster, CARE International
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published
Jun 03, 2010
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last modified
Jun 02, 2010 03:31 pm
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filed under:
planning,
campaigns,
beneficiaries,
practices,
tools,
2010,
projects
How can campaigners involve 'real people' in a campaign? Katie Turner
and Lee Webster summarise the learning points from a discussion at the 2010 eCampaigning Forum about how technology can help, and ways to make sure involvement is effective and ethical.
Located in
Insights
/
Knowledge
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How to write a great web brief
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by
Rachel Collinson
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published
Jun 28, 2010
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last modified
Dec 09, 2014 11:20 am
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filed under:
2010,
planning,
projects,
effectiveness,
expertise
The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
Located in
Insights
/
Knowledge
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How to plan highly effective campaigns
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by
Duane Raymond
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published
Mar 07, 2011
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last modified
Apr 11, 2013 02:08 pm
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filed under:
how to,
strategy,
planning,
video,
expertise
Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
Located in
Insights
/
Knowledge