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64ForSuu.org: Launching a New Campaign in 6 Days
by Duane Raymond published May 27, 2009 last modified Mar 27, 2013 04:20 pm — filed under: ,
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Located in Blog / 2009
Split-Testing: Are yours statistically valid?
by Duane Raymond published Oct 19, 2009 last modified Jul 31, 2014 08:34 am — filed under: ,
Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical.
Located in Blog / 2009
Top Four Essentials of eCampaigning
by Duane Raymond published May 07, 2008 last modified Mar 27, 2013 04:20 pm — filed under: , , ,
eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, this post should help you understand what is and is not essential.
Located in Blog / 2008
A privacy statement in video
by Duane Raymond published Aug 27, 2008 last modified Mar 27, 2013 04:20 pm — filed under: , , , ,
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy!
Located in Blog / 2008
Video link Integrating Digital Campaigning and Fundraising
by Duane Raymond published Mar 13, 2013 last modified Nov 11, 2015 10:08 pm — filed under: , , , , , ,
Hannah Lownsbrough (38 Degrees) shares strategies and tactics for integrating digital fundraising and campaigning at the 2013 eCampaigning Forum.
Located in Insights / Knowledge
Video link Provoking a public reaction
by Duane Raymond published Jun 01, 2009 last modified Mar 29, 2016 10:08 pm — filed under: , , , , , ,
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.
Located in Insights / Case Studies
Special Branch – super campaigners for UK woodlands
by Kaye Brennan published Apr 17, 2013 last modified Apr 17, 2013 12:07 pm — filed under: , , , , , ,
Kaye Brennan explains how Woodland Trust is developing and supporting deeper relationships with key 'super campaigners'.
Located in Insights / Knowledge
Video link Lessons from a data-driven campaign (Obama 2012)
by Duane Raymond published Mar 13, 2013 last modified Jul 31, 2014 08:34 am — filed under: , , , , , , , ,
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in Insights / Knowledge
Video link Supporter re-activation and segmentation via email
by Duane Raymond published Mar 13, 2013 last modified Nov 11, 2015 10:08 pm — filed under: , , , , , , ,
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in Insights / Knowledge
Video link Why we should all love forms
by Duane Raymond published Apr 10, 2014 last modified May 12, 2014 09:53 am — filed under: , ,
It's time for forms everywhere to be transformed from their beige filing cabinet mediocrity to entities that are more fun, more appealing and generally not a pain for people to fill in.
Located in Insights / Knowledge