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64ForSuu.org: Launching a New Campaign in 6 Days
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by
Duane Raymond
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published
May 27, 2009
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last modified
Mar 27, 2013 04:20 pm
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filed under:
practices,
case study
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Located in
Blog
/
2009
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Split-Testing: Are yours statistically valid?
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by
Duane Raymond
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published
Oct 19, 2009
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last modified
Jul 31, 2014 08:34 am
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filed under:
split-testing,
practices
Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical.
Located in
Blog
/
2009
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Top Four Essentials of eCampaigning
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by
Duane Raymond
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published
May 07, 2008
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last modified
Mar 27, 2013 04:20 pm
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filed under:
planning,
expertise,
essentials,
practices
eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, this post should help you understand what is and is not essential.
Located in
Blog
/
2008
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A privacy statement in video
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by
Duane Raymond
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published
Aug 27, 2008
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last modified
Mar 27, 2013 04:20 pm
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filed under:
practices,
video,
innovative,
effectiveness,
usability
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy!
Located in
Blog
/
2008
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Integrating Digital Campaigning and Fundraising
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Nov 11, 2015 10:08 pm
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filed under:
digital,
practices,
integration,
strategy,
fundraising,
trends,
campaigning
Hannah Lownsbrough (38 Degrees) shares strategies and tactics for integrating digital fundraising and campaigning at the 2013 eCampaigning Forum.
Located in
Insights
/
Knowledge
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Provoking a public reaction
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by
Duane Raymond
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published
Jun 01, 2009
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last modified
Mar 29, 2016 10:08 pm
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filed under:
practices,
rights,
experiment,
stunts,
surveillance,
digital,
case study
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.
Located in
Insights
/
Case Studies
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Special Branch – super campaigners for UK woodlands
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by
Kaye Brennan
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published
Apr 17, 2013
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last modified
Apr 17, 2013 12:07 pm
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filed under:
campaigns,
practices,
2013,
how to,
volunteers,
uk,
campaigning
Kaye Brennan explains how Woodland Trust is developing and supporting deeper relationships with key 'super campaigners'.
Located in
Insights
/
Knowledge
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Lessons from a data-driven campaign (Obama 2012)
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Jul 31, 2014 08:34 am
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filed under:
digital,
analytics,
data,
elections,
campaigns,
practices,
testing,
obama,
case study
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in
Insights
/
Knowledge
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Supporter re-activation and segmentation via email
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Nov 11, 2015 10:08 pm
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filed under:
email,
practices,
analysis,
fundraising,
lapsed,
expertise,
re-activation,
case study
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in
Insights
/
Knowledge
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Why we should all love forms
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
May 12, 2014 09:53 am
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filed under:
practices,
forms,
usability
It's time for forms everywhere to be transformed from their beige filing cabinet mediocrity to entities that are more fun, more appealing and generally not a pain for people to fill in.
Located in
Insights
/
Knowledge