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'Click bait' headlines and how they perform
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by
Duane Raymond
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published
Oct 30, 2013
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last modified
May 23, 2014 07:01 am
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filed under:
case study,
promotion,
video,
social-media
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in
Insights
/
Knowledge
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Tips for NGOs in Creating a Blogger Outreach Program
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Apr 02, 2013 09:44 pm
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filed under:
blogging,
promotion,
community,
liveblogging,
strategy,
social-media
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Located in
Insights
/
Knowledge
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Content isn't king, promotion is...
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
Aug 24, 2014 11:18 am
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filed under:
case study,
promotion,
video
Rob Salmon (Torchbox) shares case studies for why promotion is essential even if you have great content.
Located in
Insights
/
Knowledge
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Failures, reaching the general public and join asks
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by
Duane Raymond
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published
Apr 10, 2008
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last modified
Sep 04, 2014 07:55 pm
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filed under:
ECF,
promotion,
failures,
2008,
recruitment
Ben Brandzel answers questions about what hasn't worked, how to communicate an issue with the general public and when a 'join ask' is appropriate.
Located in
Insights
/
Knowledge
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Why did the Save the Children Syria video go viral?
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by
Richard Roaf
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published
Mar 12, 2014
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last modified
Mar 12, 2014 11:23 pm
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filed under:
children,
conflict,
save the children,
promotion,
video,
social-media
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in
Insights
/
Knowledge
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How do I get more people to sign my petition?
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by
ECF Discussion Summaries
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published
Oct 17, 2011
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last modified
Aug 24, 2014 11:55 am
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filed under:
essentials,
effectiveness,
promotion,
email,
2011,
ECF summary
Suggestions and advice from the eCampaigning Forum email list on that campaigning fundamental - how do you create a compelling call to action, and how do you reach people who might respond to it?
Located in
Networks
/
Campaigning Forum
/
Summaries
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Getting staff engaged with a campaign
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by
Lotte Deckers Dowber
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published
Mar 26, 2012
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last modified
Feb 23, 2013 01:10 pm
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filed under:
promotion,
2012
You might take for granted that your organisation's staff will take part in your campaigns, but it won't happen by itself. Lotte Deckers Dowber pulls together some tips and advice on involving your colleagues and making the most of their support.
Located in
Blog
/
2012