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Video link 'Click bait' headlines and how they perform
by Duane Raymond — published Oct 30, 2013 — last modified May 23, 2014 07:01 am — filed under: , , ,
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in Insights / Knowledge
Video link Tips for NGOs in Creating a Blogger Outreach Program
by Duane Raymond — published Mar 13, 2013 — last modified Apr 02, 2013 09:44 pm — filed under: , , , , ,
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Located in Insights / Knowledge
Video link Content isn't king, promotion is...
by Duane Raymond — published Apr 10, 2014 — last modified Aug 24, 2014 11:18 am — filed under: , ,
Rob Salmon (Torchbox) shares case studies for why promotion is essential even if you have great content.
Located in Insights / Knowledge
Video link Failures, reaching the general public and join asks
by Duane Raymond — published Apr 10, 2008 — last modified Sep 04, 2014 07:55 pm — filed under: , , , ,
Ben Brandzel answers questions about what hasn't worked, how to communicate an issue with the general public and when a 'join ask' is appropriate.
Located in Insights / Knowledge
Why did the Save the Children Syria video go viral?
by Richard Roaf — published Mar 12, 2014 — last modified Mar 12, 2014 11:23 pm — filed under: , , , , ,
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in Insights / Knowledge
How do I get more people to sign my petition?
by ECF Discussion Summaries — published Oct 17, 2011 — last modified Aug 24, 2014 11:55 am — filed under: , , , , ,
Suggestions and advice from the eCampaigning Forum email list on that campaigning fundamental - how do you create a compelling call to action, and how do you reach people who might respond to it?
Located in Networks / Campaigning Forum / Summaries
Getting staff engaged with a campaign
by Lotte Deckers Dowber — published Mar 26, 2012 — last modified Feb 23, 2013 01:10 pm — filed under: ,
You might take for granted that your organisation's staff will take part in your campaigns, but it won't happen by itself. Lotte Deckers Dowber pulls together some tips and advice on involving your colleagues and making the most of their support.
Located in Blog / 2012