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Video link Supporter re-activation and segmentation via email
by Duane Raymond published Mar 13, 2013 last modified Nov 11, 2015 10:08 pm — filed under: , , , , , , ,
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in Insights / Knowledge
Video link Digital fundraising via campaigning
by Duane Raymond published Apr 11, 2014 last modified May 14, 2014 08:44 pm — filed under: , , , , , , , , , , ,
Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Located in Insights / Knowledge
Reactivating inactive supporters
by Duane Raymond published Feb 01, 2012 last modified Oct 24, 2013 07:37 pm — filed under: , ,
In a decade of campaigning data analysis, the inactive supporter segment has always been the majority of all supporters, usually from 70% to 90%. But it doesn't have to be this way.
Located in Blog / 2012