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'Click bait' headlines and how they perform
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by
Duane Raymond
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published
Oct 30, 2013
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last modified
May 23, 2014 07:01 am
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filed under:
case study,
promotion,
video,
social-media
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in
Insights
/
Knowledge
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Significant Events in 2006 (Part 2)
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by
Duane Raymond
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published
Jan 10, 2007
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last modified
Mar 27, 2013 04:20 pm
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filed under:
social-media,
expertise
Campaigning Review Part II: Planned and unplanned events in 2006 kept campaigners busy. The implications of some 2006 events will also continue to keep campaigners busy for 2007. This is a look back at what relevant events happened in 2006 that campaigners can learn from or just reminisce about.
Located in
Blog
/
2007
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Tips for NGOs in Creating a Blogger Outreach Program
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Apr 02, 2013 09:44 pm
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filed under:
blogging,
promotion,
community,
liveblogging,
strategy,
social-media
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Located in
Insights
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Knowledge
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Social media for organisational change
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by
Duane Raymond
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published
Apr 11, 2014
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last modified
May 12, 2014 03:43 pm
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filed under:
leadership,
organisational change,
digital,
social-media
We hear a lot about how our organisations can use social media to influence causes, but how can it help us change our own organisations?
Located in
Insights
/
Knowledge
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Winning YouTube: Learning from highly shared videos
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
May 12, 2014 09:54 am
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filed under:
social-media,
how to,
expertise,
research,
video
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in
Insights
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Knowledge
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Why did the Save the Children Syria video go viral?
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by
Richard Roaf
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published
Mar 12, 2014
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last modified
Mar 12, 2014 11:23 pm
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filed under:
children,
conflict,
save the children,
promotion,
video,
social-media
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in
Insights
/
Knowledge
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SheenaMathieson on Am I following too many people on Twitter?
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by
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published
Feb 07, 2012
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last modified
Nov 11, 2015 10:09 pm
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filed under:
twitter,
ECF summary,
social-media,
2012,
community
Yeah engagements are more important. But if you can balance your following and followers that would be great. If you follow too many people, you [...]
Located in
Networks
/
…
/
Summaries
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Am I following too many people on Twitter?
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Clicktivism, collaboration, printers and more
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by
ECF Discussion Summaries
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published
Feb 16, 2011
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last modified
Feb 24, 2013 12:41 am
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filed under:
ECF summary,
social-media,
2011,
tools,
providers
ECF List Hot Topics - February 2011: catch up on the 'clicktivism' debate, tools and services for online collaboration, environmentally-friendly printers, the wibya toolbar and photo petitions.
Located in
Networks
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eCampaigning Forum
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Summaries
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Dealing with online trolls
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by
ECF Discussion Summaries
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published
Sep 15, 2011
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last modified
Feb 23, 2013 03:48 pm
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filed under:
ECF summary,
social-media,
2011-08,
community,
moderation,
2011
How do you deal with the persistent attacker on your facebook page? ECFers shared some tips and experiences.
Located in
Networks
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eCampaigning Forum
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Summaries
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Am I following too many people on Twitter?
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by
ECF Discussion Summaries
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published
Feb 07, 2012
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last modified
Jan 23, 2017 09:55 am
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filed under:
twitter,
ECF summary,
social-media,
2012,
community
Does following 'unimportant' individuals undermine your organisation's image on Twitter? Plenty of arguments why not from eCampaigning Forum list members.
Located in
Networks
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eCampaigning Forum
/
Summaries