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Planning for Success: Change.gov
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by
Duane Raymond
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published
Nov 10, 2008
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last modified
Apr 09, 2013 03:06 pm
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filed under:
effectiveness,
case study,
planning,
obama,
strategy
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in
Blog
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2008
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Integrating Digital Campaigning and Fundraising
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Nov 11, 2015 10:08 pm
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filed under:
digital,
practices,
integration,
strategy,
fundraising,
trends,
campaigning
Hannah Lownsbrough (38 Degrees) shares strategies and tactics for integrating digital fundraising and campaigning at the 2013 eCampaigning Forum.
Located in
Insights
/
Knowledge
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Why is digital leadership important for NGOs?
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by
Duane Raymond
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published
Mar 14, 2013
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last modified
Apr 10, 2013 09:37 am
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filed under:
digital,
leadership,
trends,
strategy
These perspectives on digital leadership are from people experienced with working with NGOs to use digital networks and platforms to achieve their objectives and have an impact.
Located in
Insights
/
Knowledge
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Developing an International Digital Strategy
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by
Duane Raymond
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published
Mar 14, 2013
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last modified
Dec 16, 2014 01:48 pm
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filed under:
digital,
international,
leadership,
strategy
International NGOs (INGOs) face a challenge with their global digital strategy: do they centralise their approach or do they de-centralise?
Located in
Insights
/
Knowledge
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Tips for NGOs in Creating a Blogger Outreach Program
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Apr 02, 2013 09:44 pm
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filed under:
blogging,
promotion,
community,
liveblogging,
strategy,
social-media
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Located in
Insights
/
Knowledge
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Are NGO campaigners thinking too small?
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by
Duane Raymond
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published
Apr 11, 2013
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last modified
Jan 06, 2015 01:59 pm
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filed under:
impact,
unions,
partnering,
strategy,
worker rights,
planning,
campaigning
NGO campaigners often aim for and achieve small gains: law changes, corporate commitments, etc. Meanwhile the union movement has a credible claim to having 'created the middle class' and improved work for most of humanity.
Located in
Blog
/
2013
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An e-campaigning reading list
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by
Mark Parker
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published
Aug 17, 2011
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last modified
Apr 11, 2013 12:09 pm
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filed under:
reading list,
strategy,
ECF summary
What should read to help my thinking on great campaigning? Here are some suggestions...
Located in
Blog
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2011
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Digital fundraising via campaigning
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by
Duane Raymond
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published
Apr 11, 2014
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last modified
May 14, 2014 08:44 pm
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filed under:
re-activation,
crowdfunding,
fundraising,
testing,
strategy,
recruitment,
practices,
case study,
campaigning,
retention,
supporter journey,
email
Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Located in
Insights
/
Knowledge
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Unconscious motivational values
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by
Duane Raymond
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published
Mar 21, 2012
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last modified
Aug 10, 2014 03:41 pm
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filed under:
strategy,
effectiveness,
audiences,
motivation,
persuasion,
planning
Campaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.
Located in
Insights
/
Knowledge
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Social Labs Revolution: A new approach to solving complex challenges
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
Apr 15, 2014 11:50 am
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filed under:
experiment,
planning,
strategy,
testing
Zaid Hassan outlines how social labs - constant experimentation for problem solving - can help deal with the inadequacy of planning for dealing with complex problems.
Located in
Insights
/
Knowledge
