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Video link A Pay Equity Experiment
by Duane Raymond — published Apr 09, 2013 — last modified Apr 15, 2013 04:09 pm — filed under: , , , ,
April 9 is Equal Pay Day to highlight that women still receive less pay for the same work. in 2013, the Zurich Women's Center (Zuercher Frauenzentrale) teamed up with a bank to capture the spontaneous response of men who received less than they selected when withdrawing from the bank machine.
Located in Insights / Case Studies
Video link Provoking a public reaction
by Duane Raymond — published Jun 01, 2009 — last modified Mar 29, 2016 10:08 pm — filed under: , , , , , ,
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.
Located in Insights / Case Studies
Video link The Power of Laughtivism
by Duane Raymond — published Feb 14, 2013 — last modified Oct 02, 2013 06:01 am — filed under: , ,
Examples how a funny message mocking a regime, created by a single person, can have a stronger effect a thousand-person protest.
Located in Insights / Knowledge
Using social media around a stunt
by ECF Discussion Summaries — published Aug 05, 2012 — last modified Jan 23, 2017 01:51 pm — filed under: , , , , ,
How can you use social media around a photo opportunity, stunt or event to increase your reach and engage your supporters? Tips and advice from the eCampaigning Forum list, plus a short case study from the Move Your Money campaign.
Located in Networks / Campaigning Forum / Summaries