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Lessons from a data-driven campaign (Obama 2012)
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Jul 31, 2014 08:34 am
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filed under:
digital,
analytics,
data,
elections,
campaigns,
practices,
testing,
obama,
case study
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in
Insights
/
Knowledge
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Digital fundraising via campaigning
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by
Duane Raymond
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published
Apr 11, 2014
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last modified
May 14, 2014 08:44 pm
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filed under:
re-activation,
crowdfunding,
fundraising,
testing,
strategy,
recruitment,
practices,
case study,
campaigning,
retention,
supporter journey,
email
Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Located in
Insights
/
Knowledge
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Social Labs Revolution: A new approach to solving complex challenges
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
Apr 15, 2014 11:50 am
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filed under:
experiment,
planning,
strategy,
testing
Zaid Hassan outlines how social labs - constant experimentation for problem solving - can help deal with the inadequacy of planning for dealing with complex problems.
Located in
Insights
/
Knowledge
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Optimising sign-up forms
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by
ECF Discussion Summaries
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published
Sep 14, 2011
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last modified
Feb 23, 2013 03:48 pm
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filed under:
ECF summary,
testing,
analytics
What do you ask for on a sign up form? Your marketing colleagues probably want your supporter's life history, but you want people to get to that submit button. What's the best compromise?
Located in
Networks
/
eCampaigning Forum
/
Summaries
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How to Campaign like Obama
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by
Duane Raymond
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published
Feb 21, 2010
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last modified
Apr 09, 2013 03:04 pm
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filed under:
obama,
elections,
campaigns,
case study,
strategy,
practices,
testing,
fundraising,
local
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
Located in
Blog
/
2010
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How to eCampaign like Obama
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by
Duane Raymond
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published
Feb 22, 2010
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last modified
Jun 23, 2015 11:00 am
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filed under:
practices,
elections,
case study,
strategy,
obama,
testing
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
Located in
Blog
/
2010
