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Video link Lessons from a data-driven campaign (Obama 2012)
by Duane Raymond published Mar 13, 2013 last modified Jul 31, 2014 08:34 am — filed under: , , , , , , , ,
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in Insights / Knowledge
Video link Digital fundraising via campaigning
by Duane Raymond published Apr 11, 2014 last modified May 14, 2014 08:44 pm — filed under: , , , , , , , , , , ,
Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Located in Insights / Knowledge
Video link Social Labs Revolution: A new approach to solving complex challenges
by Duane Raymond published Apr 10, 2014 last modified Apr 15, 2014 11:50 am — filed under: , , ,
Zaid Hassan outlines how social labs - constant experimentation for problem solving - can help deal with the inadequacy of planning for dealing with complex problems.
Located in Insights / Knowledge
Optimising sign-up forms
by ECF Discussion Summaries published Sep 14, 2011 last modified Feb 23, 2013 03:48 pm — filed under: , ,
What do you ask for on a sign up form? Your marketing colleagues probably want your supporter's life history, but you want people to get to that submit button. What's the best compromise?
Located in Networks / eCampaigning Forum / Summaries
How to Campaign like Obama
by Duane Raymond published Feb 21, 2010 last modified Apr 09, 2013 03:04 pm — filed under: , , , , , , , ,
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
Located in Blog / 2010
How to eCampaign like Obama
by Duane Raymond published Feb 22, 2010 last modified Jun 23, 2015 11:00 am — filed under: , , , , ,
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
Located in Blog / 2010