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Video link 'Click bait' headlines and how they perform
by Duane Raymond published Oct 30, 2013 last modified May 23, 2014 07:01 am — filed under: , , ,
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in Insights / Knowledge
A privacy statement in video
by Duane Raymond published Aug 27, 2008 last modified Mar 27, 2013 04:20 pm — filed under: , , , ,
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy!
Located in Blog / 2008
Video link Content isn't king, promotion is...
by Duane Raymond published Apr 10, 2014 last modified Aug 24, 2014 11:18 am — filed under: , ,
Rob Salmon (Torchbox) shares case studies for why promotion is essential even if you have great content.
Located in Insights / Knowledge
Video link Winning YouTube: Learning from highly shared videos
by Duane Raymond published Apr 10, 2014 last modified May 12, 2014 09:54 am — filed under: , , , ,
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in Insights / Knowledge
Why did the Save the Children Syria video go viral?
by Richard Roaf published Mar 12, 2014 last modified Mar 12, 2014 11:23 pm — filed under: , , , , ,
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in Insights / Knowledge
Unleashing the power of live broadcasting
by Rob Salmon, Torchbox published Jun 10, 2010 last modified May 13, 2014 09:19 am — filed under: , , , , ,
A camera, a laptop and an internet connection... and you can broadcast live to the world. Rob Salmon outlines some of the ways that individuals and organisations can use the new opportunities.
Located in Insights / Knowledge
How to plan highly effective campaigns
by Duane Raymond published Mar 07, 2011 last modified Apr 11, 2013 02:08 pm — filed under: , , , ,
Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
Located in Insights / Knowledge
Case Study: No Child Born to Die (Save the Children)
by Duane Raymond published Mar 07, 2011 last modified Jun 14, 2013 06:04 am — filed under: , , , ,
No Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.
Located in Insights / Knowledge
Exploring Open Data for Campaigning
by Duane Raymond published Mar 07, 2011 last modified Mar 28, 2013 12:10 am — filed under: , , , ,
Open data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.
Located in Insights / Knowledge
Using a Google+ hangout for an online press conference
by Alison Reynolds published Sep 22, 2011 last modified Jun 13, 2013 06:29 pm — filed under: , , , , , ,
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.
Located in Blog / 2011