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'Click bait' headlines and how they perform
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by
Duane Raymond
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published
Oct 30, 2013
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last modified
May 23, 2014 07:01 am
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filed under:
case study,
promotion,
video,
social-media
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in
Insights
/
Knowledge
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A privacy statement in video
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by
Duane Raymond
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published
Aug 27, 2008
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last modified
Mar 27, 2013 04:20 pm
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filed under:
practices,
video,
innovative,
effectiveness,
usability
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy!
Located in
Blog
/
2008
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Content isn't king, promotion is...
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
Aug 24, 2014 11:18 am
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filed under:
case study,
promotion,
video
Rob Salmon (Torchbox) shares case studies for why promotion is essential even if you have great content.
Located in
Insights
/
Knowledge
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Winning YouTube: Learning from highly shared videos
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
May 12, 2014 09:54 am
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filed under:
social-media,
how to,
expertise,
research,
video
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in
Insights
/
Knowledge
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Why did the Save the Children Syria video go viral?
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by
Richard Roaf
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published
Mar 12, 2014
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last modified
Mar 12, 2014 11:23 pm
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filed under:
children,
conflict,
save the children,
promotion,
video,
social-media
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in
Insights
/
Knowledge
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Unleashing the power of live broadcasting
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by
Rob Salmon, Torchbox
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published
Jun 10, 2010
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last modified
May 13, 2014 09:19 am
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filed under:
fundraising,
campaigns,
practices,
video,
innovative,
2010
A camera, a laptop and an internet connection... and you can broadcast live to the world. Rob Salmon outlines some of the ways that individuals and organisations can use the new opportunities.
Located in
Insights
/
Knowledge
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How to plan highly effective campaigns
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by
Duane Raymond
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published
Mar 07, 2011
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last modified
Apr 11, 2013 02:08 pm
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filed under:
how to,
strategy,
planning,
video,
expertise
Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
Located in
Insights
/
Knowledge
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Case Study: No Child Born to Die (Save the Children)
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by
Duane Raymond
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published
Mar 07, 2011
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last modified
Jun 14, 2013 06:04 am
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filed under:
video,
2011,
campaigns,
case study,
expertise
No Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.
Located in
Insights
/
Knowledge
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Exploring Open Data for Campaigning
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by
Duane Raymond
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published
Mar 07, 2011
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last modified
Mar 28, 2013 12:10 am
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filed under:
2011,
video,
case study,
campaigns,
expertise
Open data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.
Located in
Insights
/
Knowledge
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Using a Google+ hangout for an online press conference
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by
Alison Reynolds
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published
Sep 22, 2011
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last modified
Jun 13, 2013 06:29 pm
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filed under:
2011,
case study,
innovative,
video,
2011-08,
ECF summary,
tools
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.
Located in
Blog
/
2011