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A New Tool for an Old Art
by Duane Raymond published Oct 22, 2009 last modified Mar 27, 2013 04:19 pm — filed under: ,
eCampaigning, web 2.0, social networks: all buzzwords that confuse many people. The reality is that each are very familiar concepts that are made easier or faster with new digital technology. What is less simple is how organisations re-invent themselves to leverage these new opportunities and demands.
Located in Insights / Knowledge
Case Study: No Child Born to Die (Save the Children)
by Duane Raymond published Mar 07, 2011 last modified Jun 14, 2013 06:04 am — filed under: , , , ,
No Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.
Located in Insights / Knowledge
Exploring Open Data for Campaigning
by Duane Raymond published Mar 07, 2011 last modified Mar 28, 2013 12:10 am — filed under: , , , ,
Open data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.
Located in Insights / Knowledge
Targeting tweeting MPs
by Jana Mills published Mar 26, 2012 last modified Jun 14, 2013 06:04 am — filed under: , , , , ,
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Located in Blog / 2012
Talking digital, acting local
by Hugh Mouser published Jun 24, 2012 last modified Feb 23, 2013 01:10 pm — filed under: , , ,
Hugh Mouser outlines six ways ways that your campaign can use the power of online to connect at a local level.
Located in Blog / 2012
Making joint campaigns work online
by Nikki Whiteman published Jul 22, 2012 last modified Oct 01, 2015 01:17 pm — filed under: , , , ,
Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.
Located in Blog / 2012
Using a Google+ hangout for an online press conference
by Alison Reynolds published Sep 22, 2011 last modified Jun 13, 2013 06:29 pm — filed under: , , , , , ,
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.
Located in Blog / 2011
How to Campaign like Obama
by Duane Raymond published Feb 21, 2010 last modified Apr 09, 2013 03:04 pm — filed under: , , , , , , , ,
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
Located in Blog / 2010
How to eCampaign like Obama
by Duane Raymond published Feb 22, 2010 last modified Jun 23, 2015 11:00 am — filed under: , , , , ,
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
Located in Blog / 2010