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Social media for organisational change
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by
Duane Raymond
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published
Apr 11, 2014
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last modified
May 12, 2014 03:43 pm
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filed under:
leadership,
organisational change,
digital,
social-media
We hear a lot about how our organisations can use social media to influence causes, but how can it help us change our own organisations?
Located in
Insights
/
Knowledge
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Winning YouTube: Learning from highly shared videos
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
May 12, 2014 09:54 am
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filed under:
social-media,
how to,
expertise,
research,
video
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in
Insights
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Knowledge
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Why did the Save the Children Syria video go viral?
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by
Richard Roaf
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published
Mar 12, 2014
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last modified
Mar 12, 2014 11:23 pm
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filed under:
children,
conflict,
save the children,
promotion,
video,
social-media
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in
Insights
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Knowledge
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'Click bait' headlines and how they perform
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by
Duane Raymond
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published
Oct 30, 2013
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last modified
May 23, 2014 07:01 am
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filed under:
case study,
promotion,
video,
social-media
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in
Insights
/
Knowledge
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Tips for NGOs in Creating a Blogger Outreach Program
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Apr 02, 2013 09:44 pm
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filed under:
blogging,
promotion,
community,
liveblogging,
strategy,
social-media
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Located in
Insights
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Knowledge
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Using social media around a stunt
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by
ECF Discussion Summaries
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published
Aug 05, 2012
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last modified
Jan 23, 2017 01:51 pm
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filed under:
stunts,
ECF summary,
liveblogging,
twitter,
2012-08,
social-media
How can you use social media around a photo opportunity, stunt or event to increase your reach and engage your supporters? Tips and advice from the eCampaigning Forum list, plus a short case study from the Move Your Money campaign.
Located in
Networks
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eCampaigning Forum
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Summaries
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Organisational and personal on Twitter
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by
ECF Discussion Summaries
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published
May 01, 2012
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last modified
Jun 23, 2015 11:00 am
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filed under:
twitter,
2012,
social-media
Personality is supposed to be a 'good thing' on twitter, but whose? Where you have several staff/volunteers tweeting from an organisational account, do you explain who is 'talking'?
Located in
Networks
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eCampaigning Forum
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Summaries
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Targeting tweeting MPs
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by
Jana Mills
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published
Mar 26, 2012
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last modified
Jun 14, 2013 06:04 am
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filed under:
MP,
2012,
ECF summary,
twitter,
case study,
social-media
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Located in
Blog
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2012
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Am I following too many people on Twitter?
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by
ECF Discussion Summaries
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published
Feb 07, 2012
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last modified
Jan 23, 2017 09:55 am
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filed under:
twitter,
ECF summary,
social-media,
2012,
community
Does following 'unimportant' individuals undermine your organisation's image on Twitter? Plenty of arguments why not from eCampaigning Forum list members.
Located in
Networks
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eCampaigning Forum
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Summaries
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SheenaMathieson on Am I following too many people on Twitter?
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by
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published
Feb 07, 2012
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last modified
Nov 11, 2015 10:09 pm
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filed under:
twitter,
ECF summary,
social-media,
2012,
community
Yeah engagements are more important. But if you can balance your following and followers that would be great. If you follow too many people, you [...]
Located in
Networks
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…
/
Summaries
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Am I following too many people on Twitter?