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Targeting tweeting MPs
by Jana Mills published Mar 26, 2012 last modified Jun 14, 2013 06:04 am — filed under: , , , , ,
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Located in Blog / 2012
Video link Tips for NGOs in Creating a Blogger Outreach Program
by Duane Raymond published Mar 13, 2013 last modified Apr 02, 2013 09:44 pm — filed under: , , , , ,
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Located in Insights / Knowledge
Using facebook for a live Q and A session
by Abigail MacDougall published Oct 24, 2011 last modified Dec 09, 2014 11:20 am — filed under: , ,
Abigail MacDougall explains how Time to Change used facebook to foster discussion on tackling the stigma and discrimination faced by people with mental illness.
Located in Blog / 2011
Using social media around a stunt
by ECF Discussion Summaries published Aug 05, 2012 last modified Jan 23, 2017 01:51 pm — filed under: , , , , ,
How can you use social media around a photo opportunity, stunt or event to increase your reach and engage your supporters? Tips and advice from the eCampaigning Forum list, plus a short case study from the Move Your Money campaign.
Located in Networks / eCampaigning Forum / Summaries
Why did the Save the Children Syria video go viral?
by Richard Roaf published Mar 12, 2014 last modified Mar 12, 2014 11:23 pm — filed under: , , , , ,
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in Insights / Knowledge
Video link Winning YouTube: Learning from highly shared videos
by Duane Raymond published Apr 10, 2014 last modified May 12, 2014 09:54 am — filed under: , , , ,
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in Insights / Knowledge