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Lessons from a data-driven campaign (Obama 2012)
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Jul 31, 2014 08:34 am
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filed under:
digital,
analytics,
data,
elections,
campaigns,
practices,
testing,
obama,
case study
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in
Insights
/
Knowledge
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Unions and campaigners: Time for an honest conversation
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Oct 24, 2013 10:15 am
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filed under:
impact,
unions,
corporations,
case study,
partnering,
worker rights,
rights
Unions have been one of the major campaigners for change over the last several hundred year. Thus NGO campaigners have a lot to learn from unions (as unions have from NGOs), but seldom seem to share expertise. The common ground and opportunities between them is outlined by Eric Lee from LabourStart.
Located in
Insights
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Knowledge
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Content isn't king, promotion is...
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
Aug 24, 2014 11:18 am
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filed under:
case study,
promotion,
video
Rob Salmon (Torchbox) shares case studies for why promotion is essential even if you have great content.
Located in
Insights
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Knowledge
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Supporter re-activation and segmentation via email
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Nov 11, 2015 10:08 pm
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filed under:
email,
practices,
analysis,
fundraising,
lapsed,
expertise,
re-activation,
case study
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in
Insights
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Knowledge
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Digital fundraising via campaigning
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by
Duane Raymond
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published
Apr 11, 2014
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last modified
May 14, 2014 08:44 pm
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filed under:
re-activation,
crowdfunding,
fundraising,
testing,
strategy,
recruitment,
practices,
case study,
campaigning,
retention,
supporter journey,
email
Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Located in
Insights
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Knowledge
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Crowdsourcing for NGOs: case studies
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by
Duane Raymond
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published
Apr 11, 2014
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last modified
Dec 16, 2015 03:01 pm
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filed under:
data,
tools,
case study,
crowdsourcing,
transparency
Ed Maklouf shows how crowdsourcing mobile platform Gather is being use for advocacy and citizen science case studies, including in Guadalajara, Mexico for urban improvement.
Located in
Insights
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Knowledge
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Going mobile: How MSF increased digital giving by 91%
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by
Duane Raymond
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published
Apr 10, 2014
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last modified
May 13, 2014 11:18 am
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filed under:
case study,
mobile,
digital,
fundraising
How not moving to a new database helped MSF to increase their income
Located in
Insights
/
Knowledge
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#NonAuMur Campaign Against Coastline Privatization in Senegal
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by
Duane Raymond
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published
Apr 11, 2014
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last modified
May 23, 2014 08:25 am
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filed under:
campaigns,
anti-corruption,
local,
case study,
protest
How the youth in Dakar are mobilising to protect the capital city's coastline against privatization and land grabs
Located in
Insights
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Knowledge
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Case Study: India Against Corruption
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by
Duane Raymond
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published
Mar 21, 2012
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last modified
May 23, 2014 11:47 am
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filed under:
transparency,
campaigns,
case study,
protest,
local
The India Against Corruption campaign achieved massive support in India in 2011. Here
Sunil Agarwal shares how this happened and the challenges the campaign still faces.
Located in
Insights
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Knowledge
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How to fight corruption using the elections
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
May 13, 2014 09:18 am
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filed under:
anti-corruption,
campaigns,
case study,
elections
Here Eugenio Orsi explains how they implemented the campaign website for fighting corruption in Italy and how the campaign unfolded.
Located in
Insights
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Knowledge
