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The ethics of photography
by Esther Freeman published Aug 23, 2012 last modified Dec 16, 2014 01:48 pm — filed under: , , , , ,
A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.
Located in Blog / 2012
Using social media around a stunt
by ECF Discussion Summaries published Aug 05, 2012 last modified Jan 23, 2017 01:51 pm — filed under: , , , , ,
How can you use social media around a photo opportunity, stunt or event to increase your reach and engage your supporters? Tips and advice from the eCampaigning Forum list, plus a short case study from the Move Your Money campaign.
Located in Networks / eCampaigning Forum / Summaries
HTML email comes of age
by Rachel Collinson published Jul 30, 2012 last modified Apr 22, 2013 07:24 am — filed under: , ,
Plain-text email enthusiast Rachel Collinson explains why she thinks html email might finally be worth the trouble.
Located in Blog / 2012
Making joint campaigns work online
by Nikki Whiteman published Jul 22, 2012 last modified Oct 01, 2015 01:17 pm — filed under: , , , ,
Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.
Located in Blog / 2012
Pre-filled forms - some thoughts on good practice
by ECF Discussion Summaries published Jun 13, 2012 last modified Jan 21, 2016 09:56 pm — filed under: , , ,
Pre-filling your supporter's key details into an action or donation form can massively increase response rates, but can you manage this and protect supporter data?
Located in Networks / eCampaigning Forum / Summaries
Targeting tweeting MPs
by Jana Mills published Mar 26, 2012 last modified Jun 14, 2013 06:04 am — filed under: , , , , ,
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Located in Blog / 2012
Should I include a budget in my RFP?
by ECF Discussion Summaries published Feb 07, 2012 last modified Dec 09, 2014 11:20 am — filed under: ,
A resounding (but qualified) yes, from agency, developer and client perspectives, with some more tips on making your Request for Proposals as effective as possible (and some extended car metaphors).
Located in Networks / eCampaigning Forum / Summaries
Am I following too many people on Twitter?
by ECF Discussion Summaries published Feb 07, 2012 last modified Jan 23, 2017 09:55 am — filed under: , , , ,
Does following 'unimportant' individuals undermine your organisation's image on Twitter? Plenty of arguments why not from eCampaigning Forum list members.
Located in Networks / eCampaigning Forum / Summaries
Comment SheenaMathieson on Am I following too many people on Twitter?
by published Feb 07, 2012 last modified Nov 11, 2015 10:09 pm — filed under: , , , ,
Yeah engagements are more important. But if you can balance your following and followers that would be great. If you follow too many people, you [...]
Located in Networks / / Summaries / Am I following too many people on Twitter?
Making the most of Facebook insights
by Charlotte Slayford published Dec 21, 2011 last modified Jun 13, 2013 02:27 pm — filed under: , , , ,
Which?'s Charlotte Slayford outlines how changes in the data Facebook provides about your Page allow you to shift attention to the amount and quality of interaction with your audience.
Located in Blog / 2011