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Video link Supporter re-activation and segmentation via email
by Duane Raymond — published Mar 13, 2013 — last modified Nov 11, 2015 10:08 pm — filed under: , , , , , , ,
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in Insights / Knowledge
Video link Unions and campaigners: Time for an honest conversation
by Duane Raymond — published Mar 13, 2013 — last modified Oct 24, 2013 10:15 am — filed under: , , , , , ,
Unions have been one of the major campaigners for change over the last several hundred year. Thus NGO campaigners have a lot to learn from unions (as unions have from NGOs), but seldom seem to share expertise. The common ground and opportunities between them is outlined by Eric Lee from LabourStart.
Located in Insights / Knowledge
Video link No More Page 3: How one person can launch a people powered movement
by Duane Raymond — published Mar 13, 2013 — last modified Jan 20, 2015 08:22 am — filed under: , , , ,
Lucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.
Located in Insights / Knowledge
Video link Lessons from a data-driven campaign (Obama 2012)
by Duane Raymond — published Mar 13, 2013 — last modified Jul 31, 2014 08:34 am — filed under: , , , , , , , ,
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in Insights / Knowledge
The ethics of photography
by Esther Freeman — published Aug 23, 2012 — last modified Dec 16, 2014 01:48 pm — filed under: , , , , ,
A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.
Located in Blog / 2012
Making joint campaigns work online
by Nikki Whiteman — published Jul 22, 2012 — last modified Oct 01, 2015 01:17 pm — filed under: , , , ,
Nikki Whiteman of UK consumer organisation Which? explains how they worked with campaigning group 38 degrees on 'The Big Switch', challenging energy suppliers to come up with a more competitive offer to consumers.
Located in Blog / 2012
Talking digital, acting local
by Hugh Mouser — published Jun 24, 2012 — last modified Feb 23, 2013 01:10 pm — filed under: , , ,
Hugh Mouser outlines six ways ways that your campaign can use the power of online to connect at a local level.
Located in Blog / 2012
Targeting tweeting MPs
by Jana Mills — published Mar 26, 2012 — last modified Jun 14, 2013 06:04 am — filed under: , , , , ,
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Located in Blog / 2012
Video link Case Study: India Against Corruption
by Duane Raymond — published Mar 21, 2012 — last modified May 23, 2014 11:47 am — filed under: , , , ,
The India Against Corruption campaign achieved massive support in India in 2011. Here Sunil Agarwal shares how this happened and the challenges the campaign still faces.
Located in Insights / Knowledge
Using a Google+ hangout for an online press conference
by Alison Reynolds — published Sep 22, 2011 — last modified Jun 13, 2013 06:29 pm — filed under: , , , , , ,
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.
Located in Blog / 2011
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