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Exploring Open Data for Campaigning
by Duane Raymond published Mar 07, 2011 last modified Mar 28, 2013 12:10 am — filed under: , , , ,
Open data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.
Located in Insights / Knowledge
Case Study: No Child Born to Die (Save the Children)
by Duane Raymond published Mar 07, 2011 last modified Jun 14, 2013 06:04 am — filed under: , , , ,
No Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.
Located in Insights / Knowledge
How to eCampaign like Obama
by Duane Raymond published Feb 22, 2010 last modified Jun 23, 2015 11:00 am — filed under: , , , , ,
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
Located in Blog / 2010
How to Campaign like Obama
by Duane Raymond published Feb 21, 2010 last modified Apr 09, 2013 03:04 pm — filed under: , , , , , , , ,
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
Located in Blog / 2010
A New Tool for an Old Art
by Duane Raymond published Oct 22, 2009 last modified Mar 27, 2013 04:19 pm — filed under: ,
eCampaigning, web 2.0, social networks: all buzzwords that confuse many people. The reality is that each are very familiar concepts that are made easier or faster with new digital technology. What is less simple is how organisations re-invent themselves to leverage these new opportunities and demands.
Located in Insights / Knowledge
Video link Provoking a public reaction
by Duane Raymond published Jun 01, 2009 last modified Mar 29, 2016 10:08 pm — filed under: , , , , , ,
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.
Located in Insights / Case Studies
64ForSuu.org: Launching a New Campaign in 6 Days
by Duane Raymond published May 27, 2009 last modified Mar 27, 2013 04:20 pm — filed under: ,
Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Located in Blog / 2009
Planning for Success: Change.gov
by Duane Raymond published Nov 10, 2008 last modified Apr 09, 2013 03:06 pm — filed under: , , , ,
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in Blog / 2008
Donating IS a campaigning action
by Duane Raymond published Oct 21, 2008 last modified Mar 27, 2013 04:20 pm — filed under: , , ,
The success of a campaign by the British Humanist Association demonstrates that donating can be a highly successful campaigning action: a way for people to make a political statement by funding a campaign action.
Located in Blog / 2008