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Video link Lessons from a data-driven campaign (Obama 2012)
by Duane Raymond published Mar 13, 2013 last modified Jul 31, 2014 08:34 am — filed under: , , , , , , , ,
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in Insights / Knowledge
Video link Integrating Digital Campaigning and Fundraising
by Duane Raymond published Mar 13, 2013 last modified Nov 11, 2015 10:08 pm — filed under: , , , , , ,
Hannah Lownsbrough (38 Degrees) shares strategies and tactics for integrating digital fundraising and campaigning at the 2013 eCampaigning Forum.
Located in Insights / Knowledge
Video link Provoking a public reaction
by Duane Raymond published Jun 01, 2009 last modified Mar 29, 2016 10:08 pm — filed under: , , , , , ,
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.
Located in Insights / Case Studies