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Video link Social media for organisational change
by Duane Raymond published Apr 11, 2014 last modified May 12, 2014 03:43 pm — filed under: , , ,
We hear a lot about how our organisations can use social media to influence causes, but how can it help us change our own organisations?
Located in Insights / Knowledge
Video link Winning YouTube: Learning from highly shared videos
by Duane Raymond published Apr 10, 2014 last modified May 12, 2014 09:54 am — filed under: , , , ,
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in Insights / Knowledge
Why did the Save the Children Syria video go viral?
by Richard Roaf published Mar 12, 2014 last modified Mar 12, 2014 11:23 pm — filed under: , , , , ,
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in Insights / Knowledge
Video link 'Click bait' headlines and how they perform
by Duane Raymond published Oct 30, 2013 last modified May 23, 2014 07:01 am — filed under: , , ,
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in Insights / Knowledge
Video link Tips for NGOs in Creating a Blogger Outreach Program
by Duane Raymond published Mar 13, 2013 last modified Apr 02, 2013 09:44 pm — filed under: , , , , ,
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Located in Insights / Knowledge
Using social media around a stunt
by ECF Discussion Summaries published Aug 05, 2012 last modified Jan 23, 2017 01:51 pm — filed under: , , , , ,
How can you use social media around a photo opportunity, stunt or event to increase your reach and engage your supporters? Tips and advice from the eCampaigning Forum list, plus a short case study from the Move Your Money campaign.
Located in Networks / eCampaigning Forum / Summaries
Organisational and personal on Twitter
by ECF Discussion Summaries published May 01, 2012 last modified Jun 23, 2015 11:00 am — filed under: , ,
Personality is supposed to be a 'good thing' on twitter, but whose? Where you have several staff/volunteers tweeting from an organisational account, do you explain who is 'talking'?
Located in Networks / eCampaigning Forum / Summaries
Targeting tweeting MPs
by Jana Mills published Mar 26, 2012 last modified Jun 14, 2013 06:04 am — filed under: , , , , ,
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Located in Blog / 2012
Am I following too many people on Twitter?
by ECF Discussion Summaries published Feb 07, 2012 last modified Jan 23, 2017 09:55 am — filed under: , , , ,
Does following 'unimportant' individuals undermine your organisation's image on Twitter? Plenty of arguments why not from eCampaigning Forum list members.
Located in Networks / eCampaigning Forum / Summaries
Comment SheenaMathieson on Am I following too many people on Twitter?
by published Feb 07, 2012 last modified Nov 11, 2015 10:09 pm — filed under: , , , ,
Yeah engagements are more important. But if you can balance your following and followers that would be great. If you follow too many people, you [...]
Located in Networks / / Summaries / Am I following too many people on Twitter?