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Video link No More Page 3: How one person can launch a people powered movement
by Duane Raymond — published Mar 13, 2013 — last modified Jan 20, 2015 08:22 am — filed under: , , , ,
Lucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.
Located in Insights / Knowledge
Planning for Success: Change.gov
by Duane Raymond — published Nov 10, 2008 — last modified Apr 09, 2013 03:06 pm — filed under: , , , ,
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in Blog / 2008
Video link Provoking a public reaction
by Duane Raymond — published Jun 01, 2009 — last modified Mar 29, 2016 10:08 pm — filed under: , , , , , ,
Campaigns often tell a story but the injustice is often far away. Yet a few campaigns experiment with provoking a reaction in people to bring the injustice 'home'. This Amnesty International Belgium 'Wake Up Humans' campaign is one example.
Located in Insights / Case Studies
Video link Supporter re-activation and segmentation via email
by Duane Raymond — published Mar 13, 2013 — last modified Nov 11, 2015 10:08 pm — filed under: , , , , , , ,
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in Insights / Knowledge
Talking digital, acting local
by Hugh Mouser — published Jun 24, 2012 — last modified Feb 23, 2013 01:10 pm — filed under: , , ,
Hugh Mouser outlines six ways ways that your campaign can use the power of online to connect at a local level.
Located in Blog / 2012
Targeting tweeting MPs
by Jana Mills — published Mar 26, 2012 — last modified Jun 14, 2013 06:04 am — filed under: , , , , ,
Save the Children UK made the most of publicly available data, and their own supporter information, to target MPs active on Twitter for their Hunger campaign. Jana Mills explains.
Located in Blog / 2012
The ethics of photography
by Esther Freeman — published Aug 23, 2012 — last modified Dec 16, 2014 01:48 pm — filed under: , , , , ,
A high-impact image can make all the difference to a campaign. But what are the implications of making someone the face of an issue? Esther Freeman, a digital campaigner and founder of the Fashion Mob, explains how the decision to curate a photo exhibition confronted her with some difficult challenges about consent.
Located in Blog / 2012
Video link Unions and campaigners: Time for an honest conversation
by Duane Raymond — published Mar 13, 2013 — last modified Oct 24, 2013 10:15 am — filed under: , , , , , ,
Unions have been one of the major campaigners for change over the last several hundred year. Thus NGO campaigners have a lot to learn from unions (as unions have from NGOs), but seldom seem to share expertise. The common ground and opportunities between them is outlined by Eric Lee from LabourStart.
Located in Insights / Knowledge
Using a Google+ hangout for an online press conference
by Alison Reynolds — published Sep 22, 2011 — last modified Jun 13, 2013 06:29 pm — filed under: , , , , , ,
Alison Reynolds explains how Tibet activists used Google+ and Ustream to run a global press conference at little or no cost.
Located in Blog / 2011
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