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How to Campaign like Obama
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by
Duane Raymond
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published
Feb 21, 2010
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last modified
Apr 09, 2013 03:04 pm
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filed under:
obama,
elections,
campaigns,
case study,
strategy,
practices,
testing,
fundraising,
local
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
Located in
Blog
/
2010
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How to eCampaign like Obama
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by
Duane Raymond
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published
Feb 22, 2010
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last modified
Jun 23, 2015 11:00 am
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filed under:
practices,
elections,
case study,
strategy,
obama,
testing
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
Located in
Blog
/
2010
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Lessons from a data-driven campaign (Obama 2012)
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by
Duane Raymond
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published
Mar 13, 2013
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last modified
Jul 31, 2014 08:34 am
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filed under:
digital,
analytics,
data,
elections,
campaigns,
practices,
testing,
obama,
case study
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in
Insights
/
Knowledge
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Obama's Win and the Power of Networking
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by
Duane Raymond
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published
Nov 05, 2008
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last modified
Apr 09, 2013 03:04 pm
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filed under:
elections,
obama
Barak Obama won of the US presidency due to a number of factors. Many attribute his campaign's use of the Internet as one of these factors. Yet it was not the Internet that helped him win: it was networking.
Located in
Blog
/
2008
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Planning for Success: Change.gov
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by
Duane Raymond
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published
Nov 10, 2008
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last modified
Apr 09, 2013 03:06 pm
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filed under:
effectiveness,
case study,
planning,
obama,
strategy
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in
Blog
/
2008