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How to Campaign like Obama
by Duane Raymond — published Feb 21, 2010 — last modified Apr 09, 2013 03:04 pm — filed under: , , , , , , , ,
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
Located in Blog / 2010
How to eCampaign like Obama
by Duane Raymond — published Feb 22, 2010 — last modified Jun 23, 2015 11:00 am — filed under: , , , , ,
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
Located in Blog / 2010
Video link Lessons from a data-driven campaign (Obama 2012)
by Duane Raymond — published Mar 13, 2013 — last modified Jul 31, 2014 08:34 am — filed under: , , , , , , , ,
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in Insights / Knowledge
Obama's Win and the Power of Networking
by Duane Raymond — published Nov 05, 2008 — last modified Apr 09, 2013 03:04 pm — filed under: ,
Barak Obama won of the US presidency due to a number of factors. Many attribute his campaign's use of the Internet as one of these factors. Yet it was not the Internet that helped him win: it was networking.
Located in Blog / 2008
Planning for Success: Change.gov
by Duane Raymond — published Nov 10, 2008 — last modified Apr 09, 2013 03:06 pm — filed under: , , , ,
Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success.
Located in Blog / 2008