Significant Events in 2006 (Part 2)

Campaigning Review Part II: Planned and unplanned events in 2006 kept campaigners busy. The implications of some 2006 events will also continue to keep campaigners busy for 2007. This is a look back at what relevant events happened in 2006 that campaigners can learn from or just reminisce about.

Part II: The FairSay 2006-7 Campaigning Review

2006-7 Review Contents: Part 1 | Part 2 | Part 3

Significant Events in 2006

2006 was a busy year. Climate change was the issue of the year globally, but the continued deterioration of the situation in Iraq, the stagnation of the Israel-Palestine peace process and the Israel-Lebanon conflict were all catalysing events for some campaigners.

The Control Arms campaign had a key win in October when the UN voted in favour of a resolution to start work on a global Arms Trade Treaty. In the US the Save The Internet coalition prevented anti-'network neutrality' legislation from passing that could have resulted in Internet censorship. In Australia, GetUp had a number of wins on environmental protection, climate change shifts and refugee rights and is playing a key role uniting opponents to the current Liberal majority government - up for re-election in 2007.

The use of direct fundraising as a campaigning action was also on the rise in 2006, with GetUp, MoveOn, TrueMajority, The Democratic Party and many others appealing directly for funds for either general campaigning or for specific actions (e.g. GetUp's billboard fund, MoveOn's funding of political TV ads). In the UK, the dominant campaigning organisations are highly reluctant to ask for funds from campaigners, but judging from the success of these types of initiatives in the US and Australia, 2007 might be when people's minds change on this issue.

Politically, the US Elections were obviously a big thing not just for the US, but for US activities in many parts of the world. However since foreign policy is the responsibility of the Presidency, not everything will change. In the UK, Prime Minister Tony Blair was forced to give a rough timeline for retiring and this put more focus on the policies of Gordon Brown, who many assume will become the next Prime Minister.

More generally, 2006 was the year the Internet boom returned with YouTube, MySpace, Wikipedia, Digg and Delicious being just a few of the services that became widely popular during the year.

Campaigning Events

2006 saw climate change become the issue of the year. A combination of political events, media coverage, research findings, climate disasters and campaigning coalitions converged to keep this key issue in the headlines for the whole year. While the climate change movement seems stronger than ever, a global coalition doesn't seem to exist - unlike GCAP (the parent coalition of Make Poverty History and the One Campaign).

Timeline: Campaigning Related Events

Month Events
Jan Make Poverty History UK Ends

Event: eCampaigning Forum 2006 (disclosure: organised by FairSay)
Feb US: E-Nonprofit Benchmarks Study

US: US President Bush Backs Alternative Energy

US: New Organizing Institute launched
Mar UK: Make Poverty History New Media Review released (disclosure: by FairSay)
Apr Greenpeace part of pressuring Japanese company Nissui to withdraw their active support for Japanese whaling
May US Event: NetSquared 2006

UK Event: Web 2.0 for Good
Jun (any suggestions?)
Jul Greenpeace get McDonald's to stop sourcing soya from cleared Amazon forest and advocate for other companies to do the same
Aug Australia: GetUp's 'No Child in Detention' petition helps prevent passage of anti-refugee bill
Sep Event: Web of Change (Canada)

US: California passes the Global Warming Solutions Act
Oct Green My Apple launched by Greenpeace

Global: GCAP Month of Mobilization including Stand Up Against Poverty

Control Arms Campaign breakthrough

Stern Report on the economic impact of Climate Change
Nov UK: I Count demonstration by Stop Climate Chaos coalition

US: Democrats Win in Elections

Event: Oxfam Popular Mobilisation Forum (disclosure: I spoke there)

Event: NSPCC Campaigning Conference
Dec US: The Save The Internet coalition prevented the 'Telco Bill' from passing and preserved 'Network Neutrality'

I'm sure I've missed significant campaigning related events here - so let me know what they are so the timeline can be improved.

New Media Events

If you work with the Internet and New Media, nothing here will be new. But for those of you who are active in campaigning but don't have much connection to the Internet and New Media, here are some of the popular new media related topics of the year.

  • The widely anticipated book The Long Tail by Chris Anderson was published and is one of the new hot criteria for establishing an Internet venture.
  • Hot terms of the year were Web 2.0, social networking, mashups (mixing different content together into a new service) and netroots (grassroots supporters connected online) and probably a few I've missed. The key thing is that they represent a more person-to-person use of the Internet than the previous dominant paradigm of organisation-to-person (Web 1.0) - also know as the 'broadcast model'.
  • Hot Internet services of the year: YouTube, MySpace, Wikipedia, Digg, Delicious, Facebook and that is just scratching the surface. Read more about 2006 Web Technology Trends.

2006-7 Review Contents

by Duane Raymond published Jan 10, 2007,
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