Greenpeace UK's homepage featuring the 'Give an Orang-utan a Break' campaign action.
Gladwell's perspective on the relative merit of social media vs. face-to-face activism is hotly contested. (Image: Patrick McCurdy)
1GOAL had its peak traffic around the 2010 FIFA World Cup. Yet while Widgets were loaded millions of times, they only resulted in 4% of the total actions.
The peak time for 1GOAL media coverage and searches was in parallel with the World Cup (June 10-July 11)
Alexa reports that the 1GOAL website was in the top 5,000 most popular sites worldwide for a short period of time around June 10/11 (world cup opening concert)
Alexa's website audience profile for 1GOAL shows that it was disproportionally (vs. the Internet norm) young and female.