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How to eCampaign like Obama
by Duane Raymond published Feb 22, 2010 last modified Jun 23, 2015 11:00 am — filed under: , , , , ,
In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too.
Located in Blog 2010
Split-Testing: Are yours statistically valid?
by Duane Raymond published Oct 19, 2009 last modified Jul 31, 2014 08:34 am — filed under: ,
Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical.
Located in Blog 2009
How to Campaign like Obama
by Duane Raymond published Feb 21, 2010 last modified Apr 09, 2013 03:04 pm — filed under: , , , , , , , ,
Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. To do that we need to debunk the myths and highlight the critical success factors.
Located in Blog 2010
A privacy statement in video
by Duane Raymond published Aug 27, 2008 last modified Mar 27, 2013 04:20 pm — filed under: , , , ,
The 2008 Christian Aid Week signup uses video to reassure potential supporters of why signing up for email updates is important and how they will protect it. Much more interesting than reading a privacy policy!
Located in Blog 2008
Top Four Essentials of eCampaigning
by Duane Raymond published May 07, 2008 last modified Mar 27, 2013 04:20 pm — filed under: , , ,
eCampaigning is increasingly critical to the success of campaigning (aka advocacy). For those organisations just starting campaigning via interactive media, this post should help you understand what is and is not essential.
Located in Blog 2008 Launching a New Campaign in 6 Days
by Duane Raymond published May 27, 2009 last modified Mar 27, 2013 04:20 pm — filed under: ,
Campaigning has never been an activity with long lead-times. Yet the campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days.
Located in Blog 2009