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Video link Crowdsourcing for NGOs: case studies
by Duane Raymond published Apr 11, 2014 last modified Dec 16, 2015 03:01 pm — filed under: , , , ,
Ed Maklouf shows how crowdsourcing mobile platform Gather is being use for advocacy and citizen science case studies, including in Guadalajara, Mexico for urban improvement.
Located in Insights Knowledge
Video link Supporter re-activation and segmentation via email
by Duane Raymond published Mar 13, 2013 last modified Nov 11, 2015 10:08 pm — filed under: , , , , , , ,
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in Insights Knowledge
Video link No More Page 3: How one person can launch a people powered movement
by Duane Raymond published Mar 13, 2013 last modified Jan 20, 2015 08:22 am — filed under: , , , ,
Lucy-Anne Holmes felt compelled to act against having photos of topless woman in page three of the UK's Sun newspaper after seeing the contrast between the 'Page Three Girl' and the limited coverage of female athletes around the 2012 Olympics. This is her story of how the campaign has progressed so far (March 2013) and how she used digital tools in that campaign.
Located in Insights Knowledge
Video link Content isn't king, promotion is...
by Duane Raymond published Apr 10, 2014 last modified Aug 24, 2014 11:18 am — filed under: , ,
Rob Salmon (Torchbox) shares case studies for why promotion is essential even if you have great content.
Located in Insights Knowledge
Video link Lessons from a data-driven campaign (Obama 2012)
by Duane Raymond published Mar 13, 2013 last modified Jul 31, 2014 08:34 am — filed under: , , , , , , , ,
The campaign's Director of Digital Analytics, Amelia Showalter, takes you inside campaign headquarters for a quick glimpse of the thrilling successes and informative failures of Obama's digital testing program.
Located in Insights Knowledge
Video link Case Study: India Against Corruption
by Duane Raymond published Mar 21, 2012 last modified May 23, 2014 11:47 am — filed under: , , , ,
The India Against Corruption campaign achieved massive support in India in 2011. Here Sunil Agarwal shares how this happened and the challenges the campaign still faces.
Located in Insights Knowledge
Video link #NonAuMur Campaign Against Coastline Privatization in Senegal
by Duane Raymond published Apr 11, 2014 last modified May 23, 2014 08:25 am — filed under: , , , ,
How the youth in Dakar are mobilising to protect the capital city's coastline against privatization and land grabs
Located in Insights Knowledge
Video link 'Click bait' headlines and how they perform
by Duane Raymond published Oct 30, 2013 last modified May 23, 2014 07:01 am — filed under: , , ,
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in Insights Knowledge
Video link Digital fundraising via campaigning
by Duane Raymond published Apr 11, 2014 last modified May 14, 2014 08:44 pm — filed under: , , , , , , , , , , ,
Glyn Thomas shares case study of the range of methods and results for digital fundraising at the World Development Movement (WDM).
Located in Insights Knowledge
Video link Going mobile: How MSF increased digital giving by 91%
by Duane Raymond published Apr 10, 2014 last modified May 13, 2014 11:18 am — filed under: , , ,
How not moving to a new database helped MSF to increase their income
Located in Insights Knowledge