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Video link Supporter re-activation and segmentation via email
by Duane Raymond published Mar 13, 2013 last modified Nov 11, 2015 10:08 pm — filed under: , , , , , , ,
Glyn Thomas has been leading a pilot email re-activation effort at WDM and shares his techniques, findings and conclusions to date (March 2013). This included both campaigning supporters and but donors.
Located in Insights Knowledge
How to write a great web brief
by Rachel Collinson published Jun 28, 2010 last modified Dec 09, 2014 11:20 am — filed under: , , , ,
The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
Located in Insights Knowledge
Video link Winning YouTube: Learning from highly shared videos
by Duane Raymond published Apr 10, 2014 last modified May 12, 2014 09:54 am — filed under: , , , ,
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in Insights Knowledge
Case Study: No Child Born to Die (Save the Children)
by Duane Raymond published Mar 07, 2011 last modified Jun 14, 2013 06:04 am — filed under: , , , ,
No Child Born to Die is a new campaign by Save The Children that is attempting to integrate digital and non-digital channels plus campaigning with fundraising. Here Save the Children's UK Head of Digital Media shares what was done and how.
Located in Insights Knowledge
How to plan highly effective campaigns
by Duane Raymond published Mar 07, 2011 last modified Apr 11, 2013 02:08 pm — filed under: , , , ,
Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
Located in Insights Knowledge
Exploring Open Data for Campaigning
by Duane Raymond published Mar 07, 2011 last modified Mar 28, 2013 12:10 am — filed under: , , , ,
Open data is a rapidly growing trend enabling a wide range of innovative uses. Yet most campaigners barely know what it is let alone how to use it for campaigning.
Located in Insights Knowledge