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How to write a great web brief
by Rachel Collinson published Jun 28, 2010 last modified Dec 09, 2014 11:20 am — filed under: , , , ,
The path to a great website or interactive tool can often be a rocky one. Rachel Collinson shares some insights from the agency perspective on how to get the result you need, on time and on budget, AND have a happy relationship with your suppliers.
Located in Insights Knowledge
Video link Unconscious motivational values
by Duane Raymond published Mar 21, 2012 last modified Aug 10, 2014 03:41 pm — filed under: , , , , ,
Campaigning strategist and author Chris Rose (books: "How to Win Campaigns" and "What Makes People Tick?") shares how people's motivational values affect what messages people respond to.
Located in Insights Knowledge
Video link Social Labs Revolution: A new approach to solving complex challenges
by Duane Raymond published Apr 10, 2014 last modified Apr 15, 2014 11:50 am — filed under: , , ,
Zaid Hassan outlines how social labs - constant experimentation for problem solving - can help deal with the inadequacy of planning for dealing with complex problems.
Located in Insights Knowledge
How to plan highly effective campaigns
by Duane Raymond published Mar 07, 2011 last modified Apr 11, 2013 02:08 pm — filed under: , , , ,
Many people are active organising campaign to achieve social change. But why do some succeed quick while others languish for years? Chris Rose provides tips and examples on how to plan an effective campaign strategy and what needs to be considered.
Located in Insights Knowledge
Involving beneficiaries in campaigning
by Lee Webster, CARE International published Jun 03, 2010 last modified Jun 02, 2010 03:31 pm — filed under: , , , , , ,
How can campaigners involve 'real people' in a campaign? Katie Turner and Lee Webster summarise the learning points from a discussion at the 2010 eCampaigning Forum about how technology can help, and ways to make sure involvement is effective and ethical.
Located in Insights Knowledge