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Video link 'Click bait' headlines and how they perform
by Duane Raymond published Oct 30, 2013 last modified May 23, 2014 07:01 am — filed under: , , ,
Upworthy uses compelling headlines to expose compelling and 'worthy' content to new audiences. This is how they do it, how it works and what we can learn from it.
Located in Insights Knowledge
Video link Social media for organisational change
by Duane Raymond published Apr 11, 2014 last modified May 12, 2014 03:43 pm — filed under: , , ,
We hear a lot about how our organisations can use social media to influence causes, but how can it help us change our own organisations?
Located in Insights Knowledge
Video link Winning YouTube: Learning from highly shared videos
by Duane Raymond published Apr 10, 2014 last modified May 12, 2014 09:54 am — filed under: , , , ,
There might not be a magic formula for virality, but Richard presents on a growing body of research that is providing valuable insights into creating shareable videos.
Located in Insights Knowledge
Why did the Save the Children Syria video go viral?
by Richard Roaf published Mar 12, 2014 last modified Mar 12, 2014 11:23 pm — filed under: , , , , ,
Only four days after Save the Children launched the "Most Shocking Second a Day Video" it had reached 21 million views.
Located in Insights Knowledge
Video link Tips for NGOs in Creating a Blogger Outreach Program
by Duane Raymond published Mar 13, 2013 last modified Apr 02, 2013 09:44 pm — filed under: , , , , ,
Karina Brisby, founder of Blog Action Day, Voice Blogging Project shiftLabs (among other things), shares her extensive experience in building a network of supportive bloggers.
Located in Insights Knowledge