eCampaigning Training

Topic: eCampaigning Case Studies ================================

Some campaigns have had great success online, but none are perfect. This training provides insight into a range of campaigns with online activities as well as their strengths and weaknesses.

The training starts with a brief overview of the email-to-action model as the framework for exploring each case study. It will be helpful for understanding what has made real campaigns with online activities succeed and will provide examples of what is achievable when e-campaigning is done well.

It requires participants have a base understanding of e-campaigning and campaigning. What it will not do is provide a behind-the-scenes understanding of e-campaigning or the skills and knowledge to deliver it.

Cost: 200 GBP (inc VAT and Lunch)

Contact: Duane Raymond: duane@fairsay.com

Participants ============

• Amy Parker (Leonard Cheshire Disability, UK) - Csaba Madarasz (Hungary) - David Beynon (CIWF, UK) - Guy Cruls (UK) - Katy Harris (CAFOD, UK) - Ross Minett (Advocates for Animals, UK) - Sanna Autere (KEPA, Finland) - Tessel Pauli (Clean Cloths Campaign, Netherlands)

Agenda ======

• 09:30 Welcome and overview - 10:00 eCampaigning Models - 10:30 Case Study A: Obama campaign (2008) - 11:15 Case Study B: Green My Apple (Greenpeace 2007) - 12:00 Lunch - 13:00 Case Study C: PETA Anti-Animal Cruelty campaign (ongoing) - 13:45 Case Study D: Haiti Drop the Debt (2010) - 14:30 Case Study E: Greenpeace Kit Kat/Palm Oil Campaign (2010) - 15:15 Break - 15:30 Case Study F: Amnesty International Belgium "Wake Up Humans" campaign (2009) - 16:15 Extra case studies/discussion depending on time - 17:00 End of training - 19:30 Optional (35 GBP): Join Dinner with 50+ ECF 2010 participants - 21:00 Optional (free): Socialise at St Anne's Campus Bar

What Case Studies? ------------------

We have time for up to 5 case studies. I have some I've done in the past that are good examples of successful campaign, but I also want to know what you want to hear about.

The case sudies I have pre-prepared are for:

#. Obama campaign (2008) (note there is a long `2 part article on the FairSay blog `_ about this now) #. Make Poverty History UK (2005) #. Green My Apple (Greenpeace 2007) #. MoveOn.org / GetUp.org.au / Avaaz.org / 38Degrees.org.uk #. Atheist Bus Campaign (2008)

Other suggestions:

#. Haiti Drop the Debt (2010) #. PETA Anti-Animal Cruelty campaign (ongoing) #. Amnesty International Belgium "Wake Up Humans" campaign (2009) #. Greenpeace Kit Kat/Palm Oil Campaign (2010)

Do you have any other suggestions for effective campaigns you wish to learn from? Make suggestions with the comments box below.

Participant Input -----------------

#. Twitter: "twitter is one thing i'll be wanting to discuss - i'm a block diagram person and i'd love to see one that demonstrates compellingly the one or more ways it can be a powerful tool. we're in the process of setting up a mentoring and befriending network for homeless people, and a numbe of volunteers will be involved - possibly as many as 80 or more. there's also, obviously, the upcoming election. anyway, in a nutshell, i'd like to know the score once and for all about twitter: crap or genius?" #. Facebook: my org has a facebook group. I was told that a fan page might have more functionality, in terms of accommodating custom apps and flexible advertising. I'd like to know options and opinions on this.

comments:

Haiti Drop the Debt --Katy Harris, Fri, 05 Mar 2010 05:44:42 -0600 reply
Just to add that I'd really like to explore haiti as a great example of several organisations combining campaigning/advocacy asks with fundraising/appeal initiatives - too often we classify supporters as campaigners or donors and then build a comms or activity plan around that label that works to pigeon-hole supporters into only taking that particular type of action, instead of allowing for a fuller, more-rounded engagement. It was great to see!

Case Studies --Ross Minett, Thu, 11 Mar 2010 06:50:46 -0600 reply
All Case Studies look interesting. 2.PETA Anti-Animal Cruelty campaign (ongoing) would also have been interesting to me.