Integrate and Grow

Presentation 1: What's hiding behind your petition?

The hidden value of taking action.

When there are increasing limits on budgets and staff time, how do you make the case for another advocacy campaign at your organization? It can be difficult to show the ROI of campaigning to senior management and other departments. Or is it?

Advocates are about the warmest leads your organisation has, making them great potential donors. But most of the time this potential is never realized. This session will discuss how you can tap the hidden value of your advocates. Bringing rapid email conversion, telemarketing and direct mail together, you could see conversion rates from advocates to donors as high as 20%.

Presentation 2: Cultivating donors through eCampaigning

Activists are 7 times more likely to donate.

Care2 knows that advocacy campaigns on relevant issues in the news are the strongest way to cultivate donors. They also know from a study done by M&R Strategic Services that advocates are seven times as likely to donate as other constituents on an email list. Join Joe Baker, Vice President of Care2's Advocacy and Causes (formerly head of Amnesty International's online division), and Justin Perkins, Director of Nonprofit Strategy, as we discuss the best practices for cultivating donors through eCampaigning.

Presentation 3: A case study with Peta

Data showing comparative rates of activist conversion.

Many of the campaigning organisations that use our e-activist software platform are now also using our fundraising technology. This gives us a fantastic opportunity to work with clients on testing donor conversion strategies, and ultimately, to start benchmarking outcomes.

Peta has partnered with us to evaluate several donor conversion ideas. The study is evaluating timing of the donation ask for new supporters, and email conversion of nondonor activists. The donor conversion for existing supporters is factoring in the profile of the supporters and their general level of activity. This session will look at the preliminary results of this study.

Advocacy Online Product Demo

Advocacy Online's tools are getting more powerful. Yet most organisations using them don't utilise the most poerful functionality. Find out what they can do for you and how to do it.