ECF & DLF 2015: NGO Peer Knowledge Exchange

Digital. Campaigning. Fundraising. Volunteering. Leadership. Where thought leaders come to learn.

At ECF & DLF, you set your agenda and we help you find others who share it. The few speakers and panels help provoke thought. The result: you learn more and connect with more people. This is the way events should be.

Participant Profile

  1. Campaigners now depend on digital as an integral part of their campaigning. Whether that’s using mobile in developing countries, influencing decision makers via email or online petitions, combining data to identify visualise issues or crowd-sourcing research or donations. Outreach led by Duane Raymond of FairSay.

  2. Fundraisers are increasingly realising that combining fundraising with campaigning provides new fundraising possibilities, new campaigning capabilities and excellent returns. While digital fundraising still makes a secondary contribution to most organisations, it is growing fast, engaging younger supporters and seen as increasingly important. By connecting and sharing with other fundraisers and people in other roles, people are learning how to work together to achieve shared goals. Outreach led by Lucy Gower of Lucy Innovation.

  3. Digital leaders are digital managers/innovators who provide digital expertise across the organisation. To bring the full benefits and opportunities of the digital age to their organisation, they need to learn from others’ experiences of managing change internally and externally. Outreach led by Branislava Milosevic of Digital Leadership Ltd.

  4. Volunteer coordinators/managers are the latest addition to ECF. Volunteering is a key supporter activity in the same way as activism and donating with substantial common ground. In addition, since volunteer managers work to recruit and coordinate highly involved supporters, campaigners and fundraisers need to work with them while volunteer managers need to learn how to engage and mobilise digitally. So there is an opportunity for a great exchange at ECF 2015. Outreach led by A.S. Mani of Reach Volunteering UK.

ECF runs on ‘Chatham House Rules’ (= nothing is attributed without permission) so everybody can freely talk about their failures and successes.

Have we missed something that you’re itching to hear about? Come along and suggest the session you want.

Draft Agenda



19:30 Dinner: Kick-start connections and conversations with workshop/training participants (Location TBC)

Training Day: Wed. Apr. 8, Oxford, UK


ECF Leadership Briefing: This informal pre-dinner session will offer those with experience of ECF or other peer-exchange or Open Space type events

  • A chance to share ideas and tips on successful Open Space groups
  • Review the potential agenda topics and themes that emerge from the participant questionnaires with a fun topic-sorting exercise
  • Help start to shape the ECF agenda.
Open to all, though a working knowledge of Open Space methodology will be assumed.
19:30-20:30 Dinner: Kick-start connections and conversations with ECF participants (Keble College dining room)
21:00+ Connect to kick-start connections and conversations (Keble College pub)

ECF 2015 Day One: Thu. Apr 9, Oxford, UK

Sponsored by
Engaging Networks Care2 Clarmont Torchbox More Onion campaignfilm
Time Summary
07:30 Kate Larsen leads a morning walk or run for early risers in beautiful Oxford or Oxford University Parks. Meet at Keble College main reception
08:00 Participants in on-site accommodation: Breakfast & registration & discussion (dining room)
08:45 Participants in off-site accommodation: registration, coffee/tea, informal discussions
09:00 Welcome, introduction and agenda review (Room: O'Reilly Theatre)
09:15 ECF 2015 Opening Speakers (Room: O'Reilly Theatre):
  1. Simon Moss, Global Poverty Project and Global Citizen
  2. Helen Walker, Timebank

Introduction to Open Space

10:30 Coffee/tea break
11:00 Open Space Agenda Setting

Open Space Knowledge Exchange A

12:30 Lunch (dining room)
13:30 Peer Presentations
  • Graham Covington and Duane Raymond - Engaging Networks Digital Benchmark Data; the numbers and pathways to improvement
  • Anastasia Kavada, University of Westminster - Academic research on Greenpeace engagement
  • Howard Lake, UK Fundraising: The future of digital fundraising
  • Chris Rose, Campaign Strategy: Case studies of values based segmentation
14:30 Open Space Knowledge Exchange B
15:30 Coffee/tea break
16:00 Open Space Knowledge Exchange C
17:00 Ignite Talks (7 minutes each):
  • Sandra Nudzic, CIWA, work centre and its online store
  • Sarah Corbett, Craftivist Collective UK, Craftivism
  • Gautam Raju, Oxfam International: Oxfam's new global advocacy platform,
  • Beth Granter, Care2: The power of the petition
  • A.S. Maini, Reach Volunteering UK, Is every a volunteer?

Care2 Impact Awards Winner Presentation. Finalists:

  • Let Toys be Toys
  • Russia's anti-gay Olympics, All Out
  • Stop Child Trafficking, UNICEF
  • End The Right To Rape, International Women's Development Agency
  • Barclays Tax Dodgers, Action Aid
18:30 Speed Pitching & Apero
Service providers and consultants tell you what they offer, answer your questions and/or take your feedback. 5 minutes per table then rotate. Free drinks (wine, beer, soft drinks)
19:30 Dinner (Dining room)
20:30+ Keble College Pub

ECF 2015 Day Two: Fri. Apr 10, Oxford, UK

Time Summary
07:30 Kate Larsen lead a morning walk or run for early risers in beautiful Oxford or Oxford University Parks. Meet at Keble College main reception
08:00 Participants in on-site accommodation: Breakfast & registration & discussion (dining room)
08:45 Participants in off-site accommodation: registration, coffee/tea, informal discussions
09:00 Day two agenda review, pulse check and agenda setting
09:30 Open Space Knowledge Exchange D
10:30 Coffee/tea break
11:00 Open Space Knowledge Exchange E
12:00 Lunch (dining room)
13:00 Peer Presentations
  • Tracy Frauzel, Greenpeace Mobilisation Lab - Human centred design
  • Kate Larsen, Fairteria - How campaigns help the CSR/sustainable business movement
  • Anthony Woolcock - Top 5 ways to improve campaigns (according to complexity scientists)
  • Jess Hodder and Emily Holm, CFME Union - Election campaigning lessons from Australia
  • Matthew Sherrington: Save Port Meadow campaign - local Oxford campaign
14:00 Teach In: share skills or knowledge with others.
  • Sarah Corbett, Craftivist Collective - Taking care of yourself through Craftivism
  • Shaun Roberts, Which? - How to get started with segmentation
  • Tomas Kovacs, Prpll: Crypto Party - Learn to protect yourself online
  • Rachel Collinson and Richard Andrews: 'Here be trolls', how to make the most of your online community, and how to deal with some of the trickier characters
  • Andrew Davies, Greenpeace International - Crisis management in campaigning
  • Namrata Choudhary, Cause Impact - Strategic comms planning workshop
  • Ross Wintle and Ben Clowney, Hands Up - WordPress tips and clinic: learn some handy WordPress tricks, and ask your questions to friendly experts.
  • Florian Engel and Glyn Thomas, more onion - Optimise your forms - practical session
  • Chris Whalen, Torchbox - How Google Ad Grants, AdWords & Analytics can help you achieve your organization's objectives
15:30 Coffee/tea break
16:00 Ignite Talks
  • Jean O'Brien, Barnardo's Ireland - Online storytelling in Barnardo's Christmas campaign
  • Dan Howe, PETA UK - Turning bloggers in to advocates with baking
  • Sho Konno, Restless Development - Training youth volunteers as campaigners
  • Florian Engel and Glyn Thomas, more onion - Future of data for campaigning and fundraising
  • Jess Day, Let Toys Be Toys - Understand your audience, or fall on your face

Closing Session (Room: O'Reilly Theatre)

17:30 Event formally ends
19:00+ Dinner and drinks in Oxford: Self-organised for those staying around

How the agenda works

Many times when you reflect on the conference you realise that the best bits were chatting to people during the coffee break or in a pub. So at ECF, slots (time and room) are provided to have your own discussions with other people at the conference without feeling that you are missing scheduled sessions. In fact, that is the majority of the event. Its called open space (see the methodology).

ECF & DLF 2015 + Training Participants

ECF History

ECF started as the eCampaigning Forum event in 2002 organised by Duane Raymond, then Oxfam's eCampaigning Manager. It evolved a highly anticipated and influential annual event plus a dynamic and highly active ECF global community that grows daily and has inspired similar events around the world like re:campaign in Berlin and Fwd in Australia.

Over the last decade, digital has shifted from a specialist role and an essential tool in campaigning and organisations. ECF has constantly been ahead of this shift, and in 2015 is organised around key aspects of modern organisations: digital leadership, campaigning, fundraising, volunteering and looking to the emerging trends. The aim is to bring together increasing diverse participants who share broadly similar goals around improving our world and connect them, help them learn from one another and inspire them to think beyond their current practices, roles and plans.

by Duane Raymond published Feb 04, 2014,