Campaigning Forum September 27-29 2022

Where thought leaders come to learn and get re-energised

ECF 2022: Sept 27-29, London

At the Campaigning Forum, you set your agenda and we help you find others who share it. Speakers and workshops are there to provoke thought. Result: you learn more and connect with more people. This is the way events should be.

Shifting power : organising for the new challenges and opportunities in the 2022 of a rapidly changing world

Sharing and learning in-person together has never been so important. After the pandemic, climate change forecasts, anti-discrimination movements  and the Russian invasion of Ukraine, coming together offers a change to connect in-person, build our individual resilience and re-energise ourselves for the challenges ahead as the world changes faster than ever.

The dynamics of local, national and global power are shifting, but are campaigns and campaigning organisations keeping up? The has been a global rise of the mistrust in media, governments and 'others'. At the Campaigning Forum 2022, participants will  explore how campaigning can develop in response to this power shift, retain relevance and create change in an uncertain world.

Stay ahead: Since shifting power is partly driven by what the digital revolution as unleashed, the Campaigning Forum community and event is the only UK and European conference I know of with deep native expertise in both - and is thus an ideal place to explore this year before others catch up (as usual).

Event impact: incubator for change initiatives

Every year, ECF event participants leave the event and go on to have an amazing impact with their campaigning. They do this not only because they are amazing campaigners, but also because of people they connect with to learn from and work with beyond the event. This is how ECF has always been designed: as an incubator for change initiatives.

Focus: participants, not speakers

Most events used speakers as bait to attract paying 'attendees'. ECF is participant-focused: it is designed to be the most effective and natural learning and networking environment for the participants. This means you should focus on three things in deciding to participate:

  1. Your learning goals: What do you want/need to learn?
  2. Who is coming (see the latest list): Are there other people coming to the event who you can learn from?
  3. Your contribution: What experiences and perspectives are you bringing and do you wish to present them?

The role of the organisers is to create the right mix of people for amazing learning to occur and to ensure this process is well facilitated. The role of speakers is to stimulate you and provide a common experience for discussing with others.

Who should come?

21st century campaigning is increasingly shown to be successful not because a team of campaign experts run it, but by project teams with diverse expertise, often campaigners, fundraisers, volunteer managers, media officers, policy experts, digital experts/innovators and beyond. The Campaigning Forum is one of the few events that brings this mix of people together to connect, share and learn from each other on how to influence change.

The Campaigning Forum runs on ‘Chatham House Rules’ (= nothing is attributed without permission) so everybody can freely talk about their failures and successes.

If there is a topic you’re itching to learn about or to share, come along and suggest the session. The Campaigning Forum is the place to find others who share your interests.

Convincing your budget holder to let you join.

  1. Making the case for joining the Campaigning Forum event, Anya Pearson (Contentious)
  2. How I (and my staff) benefited from the Campaigning Forum event by Alison Goldsworthy (then working at Which?)
  3. The best piece of advice I ever ignored by Rachel Collinson
  4. How to make the most of Campaigning Forum events by Duane Raymond


In 2022, there will be a dedicated slot for presentations and open space sessions about having a campaigning impact, specifically:

  1. Deepening and building political engagement amongst supporters
  2. Effective influencing strategies
  3. Getting supportive media coverage
  4. Developing and sustaining local influencer communities


Purpose Union logo

Tue Sep 27

Event Arrivals


'Open Space Leadership' briefing

Location: University of Westminster Fyvie Hall room G03, Regent Street campus, 309 Regent St London W1B 2HW

This informal pre-dinner session will offer the chance to get the ball rolling and start to gather ideas and proposals for Open Space sessions. Join us to:

  • share ideas and tips on successful Open Space groups
  • review the potential agenda topics and themes that emerge from the participant questionnaires with a fun topic-sorting exercise
  • help start to shape the Campaigning Forum agenda, working in groups to start developing session proposals.
Open to all, though a working knowledge of Open Space methodology will be assumed.

Dinner: Kick-start connections and conversations with Campaigning Forum participants

Location: Yalla-Yalla Restaurant, 12 Winsley St, Fitzrovia, London W1W 8HQ (map)


Connect to kick-start connections and conversations

Location: Yalla-Yalla Restaurant, 12 Winsley St, Fitzrovia, London W1W 8HQ (map)

Wed Sep 28 

Campaigning Forum 2022 London Day One

Campaigning Forum 2022 logo
Time Summary
08:30 Registration, coffee/tea, informal discussions
09:00 Welcome, introduction and agenda review
09:15 Warm-up activities and speed networking

Introduction to Open Space

10:15 Open Space Knowledge Exchange A (Room: Various)
11.15 Coffee/tea break

Plenary Speaker

Civic space in the UK: what is it, why does it matter & how can we defend it

Chloe Hardy, Director of Policy & Communications, Sheila McKechnie Foundation

The Sheila McKechnie Foundation has been exploring what’s happening to civic space in the UK and what a more effective civil society response could look like. They will share early observations and invite a discussion about the role of campaigners and organisations in creating a healthy civic space for all of us.

12:30 Lunch

Peer Presentations (Room: Various)

  1. Narrative change (Ruth Taylor, Common Cause)
    Have you heard of narrative change? It’s quickly becoming the newest hot topic in the social and environmental sector! Come along to this quick session where Ruth Taylor, Narrative Strategist, will cover the basics of what narrative is and why narrative change is such an exciting approach to systemic transformation.
  2. To be confirmed based on participant contributions (participants propose a presentation in the application or later)
14:30 Open Space knowledge exchange B (Room: Various)
15:30 Coffee/tea break
16:15 Open Space knowledge exchange C  (Room: Various)

Ignite talks (7 minutes each)

  1. Emotions in campaigning (Michaela O’Brien, Head of School, Westminster School of Media and Communication, Co-leader of the MA Media, Campaigning and Social Change)
  2. Authenticity in communication (Lydia Richmond, Purpose Union)
  3. To be confirmed based on participant contributions (participants propose a presentation in the application or later).  See what it takes to deliver an ignite-style talk.

Speed Pitching & social

Location: University of Westminster Boardroom, Regent Street campus, 309 Regent St London W1B 2HW

Service providers and consultants tell you what they offer, answer your questions and/or take your feedback. 5 minutes per table then rotate. Free drinks (wine, beer, soft drinks)

  1. Purpose Union (Rebecca Baron, Carum Basra, Lydia Richmond)
  2. University of Westminster (Michaela O'Brien, MA Media, Campaigning and Social Change)
  3. (Duane Raymond)
  4. Dancing Fox (Brian Fitzgerald)
  5. Care2 (Rhiannan Sullivan)

Dinner: Continue and kick-start connections and conversations with Campaigning Forum participants and allies

Location: Yalla-Yalla Restaurant, 12 Winsley St, Fitzrovia, London W1W 8HQ (map)


Social: Continue and kick-start connections and conversations with Campaigning Forum participants and allies

Location: Yalla-Yalla Restaurant, 12 Winsley St, Fitzrovia, London W1W 8HQ (map)

Thu Sep 29

Campaigning Forum 2022 Day Two

Time Summary
08:30 Registration, coffee/tea, informal discussions
09:00 Day two agenda review, pulse check and agenda setting
09:30 Open Space knowledge exchange D

Peer Presentations (Room: Various)

  • Developing a campaign strategy (Vicky Fobel): examples of developing systems change projects and campaigns tackling domestic abuse and reform criminal justice. A short presentation and then discussion around some of the knotty questions plus opportunity to input the an upcoming criminal justice campaign.
  • PETA Campaigning Success story (Chelsea Munro and Margarita Sachkova)
11:15 Coffee/tea break


Plenary speaker:

Achieving #EqualAccess: How student campaigners are improving access to university for refugees

Siobhán Coskeran (Campaigns & Communications Manager) & Abdullah Rafiq STAR Equal Access Activist,
Student Action for Refugees (STAR)

Student Action for Refugees (STAR) has been campaigning for Equal Access to university for refugees and people seeking asylum since 2008. We bring together a unique coalition of students, university staff, and national organisations to break down barriers to higher education both locally and nationally. In this talk we'll share why access to higher education is important, how we're promoting it, and what challenges lie ahead.

12:30 Lunch
13:30 Open Space knowledge exchange E (Room: Various)
14:30 Coffee/tea break

Teach In: share skills or knowledge with others. (Room: Various)

  1. Values Engagement (Ruth Taylor, Common Cause)
    Ruth Taylor, from Common Cause Foundation, will discuss the social psychology of values, showing how we can bring intrinsic values to life in our communications to make them more persuasive, as well as explaining why activating extrinsic values can be counterproductive to our long-term aims for social change. The webinar will run for just over an hour, with time for questions and answers at the end.
  2. Charity Podcasting (Alexandra Kimmons, Transform Justice)
    Alex will share experience of starting The Transform Justice Podcast, covering the questions to ask yourself (and your team) if you're thinking about taking the leap, what skills and equipment you need, and whether it's worth the fuss.
To be confirmed based on participant contributions (participants propose a presentation in the application or later)
16:00 Open Space knowledge exchange F (Room: Various)

Ignite Talks (7 min each)

  1. Norm Engineering (Brian Fitzgerald, Dancing Fox)
  2. Lift the ban (Rebecca Barron, Purpose Union)
  3. How your bank account and pension is wrecking the world (Kenneth Green, Campaigns Manager Make My Money Matter)
  4. Building personal resilience (Margarita Sachkova, Peta)
17:30 Event formally ends

18:00-19:00 Dinner - Confirm via Meetup event
19:00+: Social

Location: Rotunda Bar & Restaurant, Kings Place, 90 York Way, Kings Cross, London N1 9AG

How the agenda works

Many times when you reflect on the conference you realise that the best bits were chatting to people during the coffee break or in a pub. So at Campaigning Forum, slots (time and room) are provided to have your own discussions with other people at the conference without feeling that you are missing scheduled sessions. In fact, that is the majority of the event. It is called open space (see the methodology).

Approved September 2022 participants (loading...takes a few seconds)

Topics proposed by participants

  1. How to actually bring about legislative change
  2. Paid lived experience work in campaigns
  3. Fundraising for responsive strategies (i.e. where outputs, aims depend on current events)
  4. Influencing the government on finance
  5. Working with climate campaign groups to include finance and pensions in their narrative/messaging
  6. How to protect the interests of younger and future generations during times of global crisis?
  7. Digital Advocacy
  8. Personal Branding
  9. Finding your voice/ How to make your voice heard
  10. Social Mobility
  11. Refugee Action
  12. Movement-building and how to be movement generous
  13. How to build solidarity across global networks and movements
  14. How the big NGOs/charities can best support grassroots/community movements who are leading
  15. innovate change
  16. The power of creative, street campaigning
  17. The power of the parent voice in influencing
  18. All things related to climate influencing and the intersection between climate and social justice
  19. campaigning
  20. Future of coalition building and unusual partnerships
  21. Narrative change
  22. Values engagement
  23. Criminal justice system
  24. Finding the tipping point that shifts attitudes in favour of tricky issues without falling into culture wars
  25. Meaningfully measuring campaigns

Campaigning Forum History

Campaigning Forum started as the eCampaigning Forum (ECF) event in 2002 organised by Duane Raymond, then Oxfam's eCampaigning Manager. It evolved a highly anticipated and influential annual event plus a dynamic and highly active ECF global community that grows daily and has inspired similar events around the world like ECF Europe in Berlin, re:campaign in Berlin, Fwd in Australia and Camp16 in The Netherlands

Over the last decade, digital has shifted from a specialist role and an essential tool in campaigning and organisations. Campaigning Forum has consistently been ahead of this shift, and in 2018 is organised around key aspects of modern organisations: digital leadership, campaigning, fundraising, volunteering, media engagement and policy research and looking to the emerging trends. The aim is to bring together increasing diverse participants who share broadly similar goals around improving our world and connect them, help them learn from one another and inspire them to think beyond their current practices, roles and plans.

by Duane Raymond published Jun 01, 2020,