Developing an effective digital strategy (2018)

Developing an effective digital strategy (2018)

Learn to develop a digital strategy, influence senior managers and manage competing priorities

Working with participants' real-life examples, the Digital Strategy Development workshop helps participants unpack the challenges of digital strategy development and implementation.

Expected outcomes
  • A framework for digital strategy development
  • How to get the cross-organisational buy-in and support
Digital managers and senior managers looking after strategy development
Raising IT, Basement office, 35 Paul street, EC2A 4JY, London
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The workshop will cover

Digital strategy development – providing participants with models that can be used to develop and implement a digital strategy:

  • Digital strategy model - helps ensure that all areas are considered in the process – from objectives, purpose of digital to staffing, processes and systems the organisation needs to achieve the identified digital objectives.
  • An integrated planning model - which helps digital teams/Digital Leads coordinate messaging through different (digital) channels. It is especially good at dealing with competing priorities and pressures different teams in an organisation put on communications and digital teams
  • Audience journeys and planning model – helps ensure that channels audiences are likely to use are covered in communications/digital planning

Alongside this the training would look at softer skills - selling in the strategy and influencing up in the organisation. Essential to get the implementation on the successful path!

  • Digital leadership: What are the challenges for your organisation's Digital Leads and how can they be overcome? How can the Digital Leads and Senior managers best support each other?
  • Digital implementation: How are stakeholders getting involved with Digital across the organisation? What planning and implementation processes work /don't work?

At the end of this workshop participants will have a framework for digital strategy development – whether this is a cross-organisational strategy specific to their organisation or just a strategy for a marketing/advocacy campaign which they are planning with other teams in the organisation. More importantly, participants will gain tips on how to get the cross-organisational buy-in and support.


Digital Strategy Development
08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:15 Welcome and introduction: An overview of the training day and identify specific participant interests/questions
09:15-09:30 Digital strategy framework - introduction
09:30-10:30 Individual or group work: Identify the purpose of Digital for your organisation, specific objectives and KPIs that demonstrate how Digital is contributing to the organisational strategy
10:30-11:00 Processes, Systems and Staffing audit - what do you have and what you need; individual group work
11:00-11:30 Break
11:30-13:00 Quick wins and timeline - individual and group work
13:00-14:00 Lunch (included) & table discussions
14:00-15:00 Stakeholder mapping - who you need to influence and why?
  • Digital strategy surgery
  • Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
15:30-16:00 Break
16:00-17:30 Open space
17:30 End of day
About the trainer

Branislava MilosevicBranislava Milosevic has developed her digital strategy, campaigning and fundraising skills in some of the UK biggest international development and animal welfare charities. Building on this and her experience as a Board member, she started Digital Leadership Ltd. Her ambition is to help UK charities through the process of digital transformation by providing strategy, implementation, mentoring, training and recruitment support to Digital Leads, Senior Managers and Boards.

by Duane Raymond published Aug 29, 2014,