Effective data strategies for advocacy campaigns (2016)

Effective data strategies for advocacy campaigns (2016)

Assuring your social change campaign is ‘data-ready'
Topics covered:
  • Building a data strategy using an analytical framework
  • Influencing and motivating key stakeholders using data
  • Deciding between utilising existing data or gathering your own data

This training utilises interactive and practical exercises that support peer learning and exchange.

Activists and advocates who want to integrate data into their campaign or improve the ability of their campaign data to engage stakeholders.
Oxford, UK
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Today, data is everywhere, and pretty much everything connected to social change is a data project in one form or another. What’s key is understanding how to get data, how to make it into useful information or evidence, and then make it accessible for individuals to interact with it. This workshop will offer some very practical knowledge about utilising data in a variety of campaigning contexts. If you are currently using data in a campaign, this training will help you be more effective. If you haven’t started using data yet, this training will give you a clear path forward.

This training will utilise participatory techniques that maximise the use of interactive exercises to support peer learning and untap the knowledge and experience of the participants. We strive to maximise dialogue, creativity and idea exchange in order to build collaboration and solidarity for participants’ advocacy campaigns.


Effective data strategies for advocacy campaigns


Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea


Welcome and introduction: An overview of the training day and identify specific participant interests/questions


Understanding the role of data in campaigning contexts: what exactly is data? How does it become evidence? Participants will respond to controversial statements about using data in advocacy work.

10:30 -11:00

The Data Pipeline: A framework for utilising data in advocacy campaigns. Participants will work with the Data Pipeline framework and will an understanding of where in the pipeline they currently face their biggest challenges




Who are we trying to engage with our data and what do we want them to do? Participants will work through a stakeholder mapping and power analysis exercise to get a clearer sense of what they will need their data to do.


Lunch (included) & table discussions


The Data in Advocacy Gallery: Participants will analyse several examples of how data is used to engage stakeholders in advocacy campaigns to better understand different techniques and tactics in packaging data.




Developing a data strategy: Participants will get an opportunity to create plans for acquiring and utilising data for use in their own campaigns. They will also get an opportunity to get feedback from other participants.


Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.


End of training day

About the trainer

Dirk Slater, FabRidersDirk Slater is founder of FabRiders, a consultancy which focuses on utilising data and technologies, facilitation of participatory events, and developing strong organisations and networks, all in service of improving the effectiveness of advocacy efforts. Dirk has more than two decades experience working with activists and advocates in over thirty countries on a variety of social change issues including, the empowerment of marginalised communities, defending the right to freedom of expression, and improving governmental transparency and accountability.

Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at M.Obrien2@westminster.ac.uk

by Duane Raymond published Jan 09, 2016,