How to change the world with content strategy (2017)

How to change the world with content strategy (2017)

Putting good, sustainable, user-centred digital content, tools and practices at the heart of your charity
Topics covered:
  • Identifying good content
  • Developing a content strategy
  • Content-led campaigning
Who is it for?

People working in communications or campaigning teams in not-for-profit organisations. Especially useful for people thinking about a new website, a new brand or a big new campaign.

Impact Hub Islington 27 Dingley Place, London, EC1V 8BR
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The flotsam and jetsam of abandoned microsites and neglected, out-of-date pages float in a flood of content that threatens supporters and charities. Good intentions, sound expertise and boundless energy are not enough; you need a content strategy.

Learn what content strategy is, how to apply it and how to convince others of its value in this fun, participative workshop.

Draft Agenda

How to change the world with content strategy
08:45-09:00< Get your name tag, a coffee and a pastry and say hello.
09:00-09:30 Who’s here? What do people hope to learn? What will we be covering during the day?
09:30-09:50 What is good content?
You can’t achieve much if you don’t have good content. But what makes it good?
09:50-10:30 ...So why doesn’t it always happen?
Mapping your content landscape: people, systems, processes, barriers.
10:30-11:00 How can content strategy help?
Why do I need it to change the world?
11:00-11:30 Break
11:30-13:00 Content-led campaigning
Planning a content-led campaign in response to hypothetical scenarios. Creating activists not parrots.
13:00-14:00 Lunch (included) & table discussions
14:00-14:15 Recap and temperature check
What we did this morning. What happens next.
14:15-15:30 Let’s build a content strategy
Constructing an actual content strategy for a fictional organisation that is going to change the world.
15:30-16:00 Break
16:00-17:00 Selling content strategy
How to convince others that content strategy is the way forward.
17:00-17:30 Discussion
What have people learnt? How can they apply it? Further reading.
17:30 Go home, or come for a drink…
About the trainers

Laura and Julius co-founded Contentious, a content strategy consultancy. They help put good, sustainable, user-centred digital content, tools and practices at the heart of an organisation. They help people make the most of digital possibilities.

Laura RobertsonLaura has previously worked for Bond, Conciliation Resources, Plan UK and Responding to Conflict. Fluent in French and Spanish, she has lived and worked in Argentina, Colombia, France and Mexico. She is passionate about peacebuilding and proper use of the English language.

Julius HonnorJulius has previously worked for Bond, ActionAid and the Commission for Racial Equality. He is also co-chair of Digital Charities and an international award-winning journalist. He has worked as digital adviser to a Caribbean government, written and co-written over 50 books and edited several more.

Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at

by Duane Raymond published Jan 09, 2016,