How to recruit new supporters

How to recruit new supporters

Multiple strategies for acquiring new supporters and keeping them.
We'll cover
  • Self-hosted petitions and actions
  • Paid petitions and making the most of the leads
  • Online ads
  • Social media (paid and organic)
  • Incentives and contests
  • Gamification
Who is it for?

This course covers the key methods that digital teams, campaigners and fundraisers can use to recruit new supporters.

You will learn top tips to recruit new supporters while keeping your cost per acquisition as low as possible plus tips for retaining and reactivating supporters.

Gaining new supporters is a constant requirement for NGOs, charities and nonprofits. Whether you’re raising money from online donors or asking your supporters to take action, there is always a need to grow your email list.

Amelia and Glyn have run this training before, in London and Dublin, and here is some of the feedback attendees gave:

  • "I've left with so many ideas I can't wait to get a chance to try out!"
  • "Excellent. Top practitioners in the field."
  • "Amelia and Glyn were so knowledgeable and gave very engaging, relevant and informative presentations."
  • "The session was filled with invaluable insights about what works, what doesn't, and a plethora of practical tips, tools and tricks that can be implemented straight away."


Course: How to Recruit New Supporters
08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:15 Welcome and introduction: An overview of the training day and identify specific participant interests/questions
09:15-10:15 Models of Acquisition Part 1: Offline methods, self-hosted petitions
10:15-11:00 Exercise (petitions)
11:00-11:30 Break
11:30-12:15 Models of Acquisition Part 2: Online ads and retargeting
12:15-13:00 Ads exercise and presentations
13:00-14:00 Lunch (included) & table discussions
14:00-14:45 Models of Acquisition Part 3: Incentives, gamification, social media, joint actions, list swaps, viral campaigns
14:45-15:30 Discussion/exercise: what models work best in specific situations?
15:30-16:00 Break
16:00-16:45 Retaining supporters and reactivating lapsed supporters
16:45-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of training day
17:30+ Continuing the conversations in a local pub for anyone who wants to come along.
About the trainers

Amelia ShowalterAmelia Showalter is the former Director of Digital Analytics at President Obama’s re-election campaign. She led a cutting-edge Digital Analytics team that designed and implemented hundreds of experiments to improve the performance of all types of digital outreach. Before the Obama campaign, she provided data analysis and microtargeting to dozens of campaigns as a strategist at Changing Targets Media and MSHC Partners. Her new mission as a solo consultant is to bring the Obama campaign’s culture of rigorous testing and analysis to progressive organizations, campaigns, and firms.

Glyn Thomas, more onionGlyn Thomas is a digital communications consultant who has worked with NGOs and charities in the UK, Germany, Romania, the USA, Canada and Mexico. He specialises in helping charities recruit new supporters online, retain and reactivate lapsed supporters and maximise the numbers of people taking part in campaigns and donating. He has helped several UK-based charities more than quadruple their online fundraising income, and regularly delivers training on online campaigning and fundraising. Glyn previously worked at Friends of the Earth and Global Justice Now in London, as well as for Vienna-based digital agency more onion. Glyn has also given presentations at past ECF events on Digital fundraising via campaigning and Supporter re-activation and segmentation via email and was shortlisted for the Care2 Impact Awards presented at ECF 2014.

by Duane Raymond published Aug 29, 2014,