eCampaigning overview workshop

eCampaigning overview workshop

Collaborative exercises with peers to put theory into practice to refresh and deepen learning and practice
Exercises on
  • Campaign research and planning
  • eCampaigning best practice review
  • Supporter journey planning
  • Supporter acquisition strategy

Perfect as a refresher for people who have completed the eCampaigning Overview course (online or in-person) or with similar knowledge.

  • Peers reviews of participants current work to identify actionable improvements
  • Case studies on how key principles have been applied
£300 including catering
completed online or in-person course
Based on demand
Export event to your calendar.

This course provides a strong framework for e-campaigning strategy, planning, implementation and continuous learning.

Who should join?

This course is perfect for managers, campaigners, fundraisers, digital producers  developers and others involved in planning and implementing campaigns via digital channels (in agencies, NGOs, government, as consultants or independently).

It is designed primarily for people in or working with medium to large NGOs that need to do public campaigning. This is reflected in the examples, case studies and emphasis on specific models. However the principles and practices are applicable to many other scenarios.


Whether you took the online course or just want a refresher, learning is always more interesting with others. Workshop participants will work with others on their real activity and/or on cases so that there is immediate, actionable steps to improve your campaigning and digital campaigning.


eCampaigning Overview Workshop
08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:30 Welcome and introduction: An overview of the workshop and identify specific participant interests/questions

Workshop 1: Campaign research and planning (including models)
Review and refine a specific action with peers to make it have a more compelling and credible theory of change.

11:00-11:15 Break

Workshop 2: Email-to-action best practices
Review and refine a specific email and action with peers to identify actionable
best practices at each step of the process: emails, landing pages and completion pages.

12:45-13:45 Lunch (included) & table discussions
13:45-15:15 Workshop 3: Supporter retention
Review and refine the campaign supporter journey with peers to identify actionable ways to retain existing supporters, including re-activating lapsed supporters
15:15-15:30 Break
15:30-17:00 Workshop 4: Supporter acquisition
Review and refine a specific action's promotion with peers to identify actionable ways to promote it more effectively and attract new supporters
17:00-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of training day
About the facilitator

Duane RaymondDuane Raymond is the founder of FairSay.  He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB's first e-campaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.

Duane is widely recognised as one of Europe's leading e-campaigning experts and pioneers. He pioneered Oxfam GB's e-campaigning activity from 2001-2004 and has been running FairSay - a campaigning consultancy - ever since. He has been called the 'leading e-campaigning guru' by Linda Butcher, ex-CEO of the Sheila McKechnie Foundation and the 'godfather of good geekery' by Tom Allen of ActionAid International. He has works with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.

When not delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 1,800+ campaigner strong eCampaigning Forum global community.

Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at

by Duane Raymond published Jan 31, 2013,