Agile and Scrum project planning for campaigners

Agile and Scrum project planning for campaigners

Proven project planning and management for making change in a rapidly changing world.

Traditional planning focuses on long cycles of analysis and planning. Agile and Scrum take the opposite approach. It is good for rapidly changing environments like campaigning and and digital management: the areas charities also need to be agile.

Topics covered
  • Accurate estimates
  • Responding when needs change
  • Evaluating progress
  • Continuous team improvement
  • Ways to keep colleagues focused
  • Communicating within chaos
£400 (including lunch)
London, UK
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See that headless chicken? That's you that is.

When you're trying to make a positive change in the world, organisation and planning are tough. Especially when the landscape can change in an instant. Management pull the rug from under you; the media throw a dead cat on the table; your web agency suddenly can't make the deadline. Is there a way to stay sane?

The campaigning sector needs a sophisticated but simple way to plan their tasks and work together effectively despite the rapid pace of change. I think Agile is the answer. This hard-won method has helped software companies to grow hugely profitable in challenging circumstances. In this course I propose a version tweaked for campaigners.

In this day-long course, you will learn

  • How to effectively estimate the time it will take to do things
  • A tried-and-tested method for knowing how much work you can take on and deliver
  • How to quickly respond when everything changes and still have a plan
  • A quick technique for evaluating your progress
  • Ways to help your team improve continually without it feeling overwhelming
  • Fun games and group activities to keep colleagues focussed
  • Smart tips for ordering the communication chaos


Agile and Scrum project planning for campaigners

10:00-10:30 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
10:30-10:40 Introductions
10:40-10:50 Why this method? Some background.
10:50-11:20 The jargon of Agile: sprints, scrums and standups
11:20-11:30 Agile roles and campaigning
11:30-11:45 Break
11:45-12:00 Divide and conquer the work with user stories and epics
12:00-12:45 But how long will it take? Planning Poker in action
12:45-13:00 Prioritising the backlog
13:00-14:00 Lunch (included) & networking
14:00-14:15 How a week takes shape
14:15-15:15 The sprint retrospective; learning together
15:15-15:30 Break
15:30-15:45 Calculating your team capacity.
15:45-16:00 Planning the next sprint
16:00-16:30 Dealing with typical issues; management resistance, working with non-agile teams
16:30-17:00 Q&A / Agile surgery
17:00 Home / pub!
About the trainers

Rachel CollinsonRachel Collinson: creative thinker, former Engaging Networks 'innovation' lead, top contributor to the eCampaigning Forum community and events. See her in action with Steal these 10 e-campaigning ideas, Why we should all love forms plus articles like WordPress v Joomla v Drupal: who's your dream date?, How to write a great web brief and Launching a New Campaign in 6 Days. Rachel was shortlisted for the Care2 Impact Awards presented at ECF 2014.

As lead trainer and host, Rachel Collinson, will give you those skills. She has 15 years' experience of planning, designing, building and managing successful digital projects. During that time she has advised or worked for the Burma Campaign, Greenpeace International, the National Consumer Council, Oxfam, Save the Children, Tearfund, Christian Aid, the Museum of London, the Science Museum and many others.

Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at

by Duane Raymond published Feb 28, 2014,