How to write emails that get a response

How to write emails that get a response

Email writing skills that stand out in the inbox and get acted upon

Email is a campaigner's best friend. Too often, we take that friend for granted. Using poor email tactics can cost nonprofits thousands of actions and lost donations. Learn what works and what doesn't for getting the best from your email list and how to stand out in your supporters' inboxes.


"The training was fab! Thank you. You were a brilliant trainer and I came away buzzing with ideas." Patrick O, the Stroke Association

"We had some really good bespoke training around digital campaigning and email. Would definitely recommend..." Tom P, Mind

Part of the 2015 eCampaigning Forum event (you can attend both or only the trainings)
Keble College, Oxford, UK
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This is an interactive and fun workshop uses varied learning methods to give you the knowledge you need to increase your email response within 24 hours. It is bursting full of facts, techniques and examples to improve your email campaigns immediately.

By the end of this workshop, you'll be able to:

  • Understand what causes a low open rate
  • Know how to segment your email list for better results
  • Craft an unforgettable email
  • Analyse email reports to see where you are going wrong
  • Avoid spam filters
  • Run a split test to boost your click-through rate even higher
  • Create emails that work on mobile devices
  • Have the results of a professional group evaluation of one of your actual emails to apply straight away

It's suitable for all levels of technical knowledge, from those who've only just started using email to those who write Java applications in their sleep.


Arrival Day for SOME participants on Tuesday april 7th
19:30 Dinner: pre-training dinner, Get to know the other training participants over food and drink. Informal and location to be determined by those wishing to join. Dinner not included in training price.
How to Write Emails that Get a Response workshop on Wednesday April 8th
08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:30 Welcome and introduction: An overview of the training day and identify specific participant interests/questions
09:30-10:00 How email works technically, in a nutshell
10:00-10:30 Characteristics of emails that get opened
10:30-11:00 Group exercise
11:00-11:30 Break
11:30-12:15 Characteristics of emails that get acted on
12:15-13:00 Email surgery
13:00-14:00 Lunch (included) & table discussions
14:00-15:30 Advanced strategies for increasing participation
15:30-16:00 Break
16:00-16:30 What happens after the click?
16:30-17:00 Group Exercise
17:00-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of training day
18:30 Pre-ECF Europe Dinner & table discussions
21:00 Pub: Who ever feels like it can join us in the pub.
About the trainers

Rachel CollinsonRachel Collinson: creative thinker, former Engaging Networks 'innovation' lead, top contributor to the eCampaigning Forum community and events. See her in action with Steal these 10 e-campaigning ideas, Why we should all love forms plus articles like WordPress v Joomla v Drupal: who's your dream date?, How to write a great web brief and Launching a New Campaign in 6 Days. Rachel was shortlisted for the Care2 Impact Awards presented at ECF 2014.

by Duane Raymond published Aug 29, 2014,