Supporter journey training and workshop

Supporter journey training and workshop

Sharing best practice in digital supporter experience, welcoming, retaining, deepening engagement and re-activating
Topics Covered
  • Supporter experience online
  • Welcoming / onboarding
  • Retaining and deepening engagement
  • Re-activiating lapsed supporters
  • Includes case studies, mobile, trends

This training and workshop blends online self-paced learning in advance using selected articled and interactive videos with in-person workshops to learn from and with peers. Be prepared to have a head full of ideas yet a solid understanding of what to do next.

A comprehensive overview of supporter journeys that start with digital first contact. This will be achieved through both online interactive videos to review the principles and practices in advance with in-person workshops with peers. It will provide a strong framework for developing and testing a supporter journey strategy, how to implement it and for continuous collaborative learning. Perfect for campaigners, fundraisers, digital producers and others involved in planning and implementing campaigns via digital channels and across channels (phone, offline, etc).


Supporter Journey Training/Workshop on Thu September 17th
08:45-09:00 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:00-09:30 Welcome and introduction: An overview of the training day and identify specific participant interests/questions and a best practice checklist to use reviewing peer supporter journeys over the day.
09:30-10:30 Supporter Journey Case Studies by Rhiannan Sullivan
10:30-11:00 Welcoming / Onboarding: Review welcoming strategy, process and results vs. model welcoming principles and practices
11:00-11:30 Break
11:30-12:00 Welcoming / Onboarding (cont...): Review welcoming strategy, process and results vs. model welcoming principles and practices
12:00-13:00 Retaining Supporters and Deepening Engagement: Review retention and deepening engagement strategies, practices and results vs.model principles and practices
13:00-14:00 Lunch (included) & table discussions
14:00-15:30 Re-activating lapsed supporters: Review re-activiation strategies, practices and results vs. model principles and practices.
15:30-16:00 Break
16:00-17:00 Metrics: What should be measured, what does it mean and what should I do about them?
17:00-17:30 Participant Q&A / Discussion Time for addressing any unanswered questions, discussing the learning, etc.
17:30 End of training day
17:30+ Pub: Who ever feels like it can join us in the pub for drinks/dinner
About the trainers

Duane Raymond

Duane is the founder of FairSay.  He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB's first e-campaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.

Duane is widely recognised as one of Europe's leading e-campaigning experts and pioneers. He pioneered Oxfam GB's e-campaigning activity from 2001-2004 and has been running FairSay - a campaigning consultancy - ever since. He has been called the 'leading e-campaigning guru' by Linda Butcher, CEO of the Sheila McKechnie Foundation and the 'godfather of good geekery' by Tom Allen of ActionAid International. He has works with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.

When not delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 3,000+ campaigner strong eCampaigning Forum global community.

Rhiannan Sullivan

Rhiannan Sullivan of Care2 has has worked with dozens of organisations to send them floods of new supporters who are eager to help.

Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at

by Admin published Jan 31, 2013,