Workshop: Finding your audience on social media

Workshop: Finding your audience on social media

How to Find Your Audience on Social Media and Beyond.
Topics Covered
  • Social media best practices
  • Identifying audiences
  • Finding audiences
  • Engaging audiences

Charities and campaigns know that there’s a huge progressive audience out there – but how do we find them and connect with them online?

€35 – €45 (sliding scale for organisation size)
Dublin, Ireland
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Leading e-campaigner Duane Raymond will be delivering a half-day workshop on Monday 11th September, on How to Find Your Audience on Social Media and Beyond. Charities and campaigns know that there’s a huge progressive audience out there – but how do we find them and connect with them online?

Duane Raymond will share his long experience of running impactful online campaigns, and will provide expert practical guidance on how you can find your audience on social media and beyond, and how to craft the messages that will inspire them to take action.

Workshop leaders

Duane RaymondDuane Raymond is the founder of FairSay.  He has been a pioneer of digital campaigning in the UK and Europe since 2001 when he was Oxfam GB's first e-campaigning manager and grew the online supporter base from 5,000 to 400,000 in 3 years. He has followed digital campaigning since the early 1990s, made his first web site in 1995, used the Internet since 1989 and used computers and networks since the 1980s.

Duane is widely recognised as one of Europe's leading e-campaigning experts and pioneers. He pioneered Oxfam GB's e-campaigning activity from 2001-2004 and has been running FairSay - a campaigning consultancy - ever since. He has been called the 'leading e-campaigning guru' by Linda Butcher, CEO of the Sheila McKechnie Foundation and the 'godfather of good geekery' by Tom Allen of ActionAid International. He has works with many of the world’s leading campaigning organisations and campaigns, including Greenpeace, Oxfam, Amnesty, WWF, Make Poverty History, 1Goal Campaign and many more.

When not delivering trainings, he is analysing campaign performance, helping craft campaigning strategies, working hands-on as part of a campaigns team, organising the annual eCampaigning Forum events (since 2002) and being the benevolent dictator of the 1,800+ campaigner strong eCampaigning Forum global community.

Jean O’Brien, Irish Charity Lab founder

Jean O'BrienJean is a digital industry veteran with over 15 years experience working on the web in digital communications and design.  She has almost a decade of full time experience working as a digital communications specialist in Irish charities including Barnardos and Oxfam Ireland.  In these roles she has built and project managed websites, developed digital strategies, planned and delivered content for online fundraising and advocacy campaigns, and worked on the development of internal processes.

She is passionate about collaborative working and peer learning, and has participated in specialised peer training in ecampaigning and digital leadership in the UK, yearly since 2009. Jean set up the Irish Charity Web group in 2011 to foster collaboration and knowledge sharing between Irish charities, and founded the Irish Charity Lab in 2014.  Jean has a BA in English and an MA in Interactive Media.

Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at

by Duane Raymond published Jul 25, 2014,