Training Tour: Amsterdam

Training Tour: Amsterdam

Workshops to develop essential e-campaigning and e-fundraising skills
Topics Covered*
  • eCampaigning models
  • eCampaigning best practices
  • Retaining supporters online
  • Email + web split testing
  • Digital fundraising
  • Recruiting via digital advertising

* Depends on participant priorities.

Methodology
  1. Pre-training assessment quiz to identify skill and knowledge gaps
  2. Self-paced study (4-8 hours) in advance to fill those gaps
  3. 1-day in-person workshops to apply the principles and practices

Participants pick three 1.5 hour scenario workshops. The fourth 1.5 hour workshop is a peer knowledge exchange.

Who
Campaigners, communicators, digital practitioners, managers, etc.
Language
English
Cost
€400/person (inc. lunch)
Where
Impact Hub Amsterdam
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Agenda

Also see similar events in London (Sep 11) and Zurich (Sep 15)

eCampaigning Training Tour, Amsterdam
09:00-09:15 Check in: grab your name tag and say hello! You also might want to grab a cup of coffee or tea
09:15-09:30 Welcome and introduction: An quick overview of the day
09:30-11:00 Scenario Workshops A
eCampaigning Best Practices (DR) General principles of testing: Why testing matters (AS)
11:00-11:15 Break
11:15-12:45 Scenario Workshops B
Retaining Online Supporters (DR) Data 101: Sampling, statistical significance, and experimental design (AS)
12:45-13:45 Lunch
13:45-15:15 Scenario Workshops C
Digital Fundraising via Campaigning (AS) eCampaigning Models (DR)
15:15-15:40 Break and eCampaigning presentation to Impact Hub members
15:40-17:15

Peer Knowledge Exchange (Open Space)

  • Writing Great Emails (DR)
  • Other to be determined by participants
17:15-17:30 Wrap-up and good byes
17:30-??:?? Informal ECF dinner and drinks (open to all ECFers)
Trainers
  • Duane Raymond (DR) of FairSay (ECF founder, former Oxfam) will be focusing on e-campaigning best practices, retaining online supporters, e-campaigning models, and partially on the digital leadership and digital for senior managers.
  • Amelia Showalter (AS) (former Obama 2012 analytics director) will be focusing on the email and web split testing which will include some crossover with digital fundraising.

All trainer participation depends on the final topics which are determined by participant bookings.

Get a Masters in Media, Campaigning & Social Change

The University of Wesminster (London, UK) runs a Masters in Media, Campaigning & Social Change. they are accepting applicants for new intakes now.

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study. For more information, please contact the course enquiries team or joint course leader Michaela O’Brien at M.Obrien2@westminster.ac.uk

by Duane Raymond published Jul 25, 2014,